You may have the best work in the world, but if your portfolio is shaky, no one will know. An outdated design, confusing navigation, three screenshots with no context: your value evaporates in seconds. And so will your potential clients.
Take inspiration from the most successful showcase sites to lay a solid, clear and credible foundation.
The different types of portfolios: show what you’re worth, not what you can do
A good portfolio isn’t a collection of openness first, closedness sometimes necessary projects. It’s a focused showcase. The right format depends on what you’re selling—and to whom. Your style and visuals should do the talking, not the talking.
Are you a freelancer or consultant?
Your mission: convince quickly. We want to understand what you bring to the table , how you work, and, above all, what difference it what is the pricing power of tik tok makes for your clients. You don’t need fifteen projects. Three solid, well-structured case studies and a well-placed call-to-action will do a lot more work than a patchwork with no angle.
Are you a designer or creative?
We don’t just want your mockups. We want to see your skills through your graphic choices . No more endless carousels or catch-all pages. Good graphic design is a well-staged project, a contextualized creation, a clear structure. Show little, but show well.
Justine Soulié – Illustrator
Here, there’s no long-winded storytelling, no design school-style case studies. Just a series of full-screen , framed, printable creations. Each business sale lead image is a graphic statement : typography, composition, texture. The site plays the card of visual rigor. No unnecessary scrolling, no decorative effects: it’s direct, raw, and calibrated to appeal to publishing, advertising, or an AD who knows how to read an image.
Studio Feixen – Graphic Studio
It’s dense, but perfectly organized. In this grid, diverse projects —motion, print, object design—are presented without ever breaking the structure . Here, overload isn’t a mistake: it’s an editorial choice. The files are concise, well-contextualized, with just the right amount of information. The result: a portfolio that imposes a strong DNA , without getting bogged down in rhetoric.
