When you run out of bread, you go to a bakery or supermarket and buy a loaf of bread. Unfortunately, most purchases are not that quick and easy. Especially in B2B, this can be a process of months or sometimes years. This means that as a B2B Marketing or Sales manager, you have to 7 Lead Nurturing build a long-term relationship with your potential customers. How do you best approach this process of lead nurturing? We asked our Inside Sales professionals who work on location at our customers for their best nurturing tips.
To nurture = to cherish 7 Lead Nurturing
The literal translation of the verb ‘to nurture’ is to cherish, to raise. So to grow with lots of love and attention. That’s how it works with a customer relationship. As georgia phone number library Marketing and Sales, we would prefer that an anonymous website or event visitor quickly becomes a known relationship of ours. Because then we can give him so much attention that the relationship deepens and the involvement with our brand grows. And with that, ultimately, the willingness to buy.
But first things first. Because how do you 14 creative wordpress themes for your portfolio in 2025 nurture your budding relationship without becoming pushy? We asked our Inside Sales colleagues. Below are their tips, plus a bonus tip from our director Pim.
- Define your ideal customer
- Know who your leads are
- Pay attention: focus on the relationship
- Agree on when you will call again
- Feed your leads with the right content
- Make sure your CRM system is and remains up to date
- Bonus tip: set up a nurture process
1.Define your ideal customer 7 Lead Nurturing
To convert a lead into a customer, you need about 5 to 10 contact moments. With large investments, even more. So don’t waste time nurturing leads that ultimately have little chance of success. Not everyone who downloads something from your website or signs up for your mailing list is a potential customer. Therefore, define your ideal customer profile in advance. By determining which type of customers you do and do not focus on, you know which leads you can best invest your energy in.
Does someone fit your profile but indicate that they are not interested in your product or service at the moment? Try to keep them ‘on board’. Suppose you call an school email list organization with a cybersecurity solution, but they do not need it at the moment. That could be different tomorrow, if that same organization suddenly has to deal with a DDOS attack. Then you want to be the first to be called to prevent such an attack in the future. Nurturing contacts is therefore important.
