8 Essential Artificial Intelligence Applications for Your Business

8 Essential Artificial Intelligence In recent years, artificial intelligence has undoubtedly established itself as a transformative force for businesses. New algorithms allow computers to process natural language and make data-driven decisions. In other words, with artificial intelligence, computer tools no longer simply perform automated tasks, but are capable of developing their own creativity and learning on their own.

Artificial intelligence applications offer a significant growth opportunity for businesses. Combined with competent human teams, they can significantly increase productivity. In this article, you’ll discover eight artificial intelligence applications to strengthen marketing content creation, sales decision-making, and business management.

The main application of artificial intelligence (AI) in marketing is the creation of engaging content for users. Brevo’s marketing platform has integrated this with automated subject line writing for emails sent through the platform.

Brevo’s AI assistant is very intuitive to use from special lead the platform’s email marketing section. In the email subject line, you can open a virtual assistant where you describe the topic of your email in up to 120 characters. Brevo’s artificial intelligence returns three suggestions. The AI ​​assistant, and all Brevo tools, can also be combined with other AI tools, such as ChatGPT .

Finally, the chosen subject line can be edited, and Brevo’s AI integrates user changes into its machine learning. Brevo’s AI assistant is available on all plans of the marketing platform, including the free one.

In the field of digital marketing, the use of artificial intelligence should not be confused with marketing automation , which has been developing for a longer time. Automation settings follow parameters established by humans, while AI apps learn and generate content on their own.

Frase.io is an artificial intelligence marketing application that develops a website’s entire SEO strategy . Based on a topic, Frase.io crawls the web and performs real-time data analysis. It determines the search volume for related keywords and identifies the highest-ranking content on competing websites.

From this data, the AI ​​tool generates its own content briefs . The Frase.io editor takes the results from the top 20 search results for the chosen the rapid change of scenery has taken keyword and, based on them, generates a list of suggested headings, links you can include, and more. There’s also the option to automatically generate full articles , which can then be further optimized with human intervention.

Frase.io’s pricing depends on the number of users and the volume of articles produced per month, starting at $14.99 per month. Frase.io is currently available in eight languages, including English and Spanish.

OpenAI is an American artificial intelligence development company founded in 2005. Its most popular application is ChatGPT , a free version that already has over 100 million users. With its responsive responses, ChatGPT has gained botswana business directory significant popularity for creating various types of content, such as marketing texts, based on simple and intuitive instructions. ChatGPT can generate content for blog articles, social media posts, promotional video scripts, and more.

While ChatGPT can be a good inspiration, human optimization of the text is always recommended. If the content provided contains factual information, it’s important to note that the information in the free version of ChatGPT has not been updated since September 2021 .

In addition to ChatGPT, OpenAI offers a paid API . In this case, as it’s an application programming interface (API), it doesn’t have its own platform, but rather connects to other applications such as a web content management system through plugins. The OpenAI API can be used, for example, to implement a chatbot on your website. Access to the API code is paid for with tokens , which depend on the volume of text generated.