Billion users . And 15% of these users interact with network content every day. In 2022, TikTok launched a stories feature where users post content that is easy and quick to consume and lasts for 24 hours. And this popular function better applied in content strategy.
Using TikTok stories can be useful for providing
Relevant information, increasing engagement, expanding your reach, gathering feedback, diversifying your content and driving traffic.
This article will tell you everything you need to know about TikTok Stories so you can test this engagement tool for yourself and grow your audience.
What are TikTok Stories?
TikTok Stories was launch in 2022 and is a response to a similar feature on Instagram, Facebook, Snapchat and WhatsApp.
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TikTok stories are photo or video posts
that are stored on the social network for 24 hours and last for a certain time.
The presence of stories in a user can be determined by the blue circle around the profile avatar. To view the history, you need to click on the user’s profile icon.
TikTok stories in the profile
Rice. 1 – TikTok stories in the profile
An important difference between stories in Tiktok is that they are not displayed on the scroll bar at the top of the screen, as it is implemented on other platforms. Instead, stories are embedded on the rest of the For You Page (FYP) or on the next page.
The second difference is that on the For You page , in addition to viewing TikTok stories, people can also publicly comment, like, and share stories. This is not possible on other platforms, as user interactions and responses are usually only available to the account owner.
These public interactions seem to create
A new channel of communication through which content creators and companies can communicate with followers in real time.
Creating TikTok stories involves the use of various built-in tools: stickers, music, effects, etc. And recently, the social network increased the length of videos in the feed to 10 minutes. That is, TikTok is mastering all forms of video, including short and long videos, in order to attract an even larger audience to the platform.
Benefits of using TikTok stories
Stories help to be in front of subscribers and create a sense of urgency. Short videos also drive more engagement. According to the Sprout Social Index , short videos are the most popular type of in-feed content for engaging users on social media.
Users can view stories for a very limited
time, so they won’t want to miss updates on sales, discount coupons, or raffle winners. In this way, businesses on TikTok can increase engagement and benefit from the network’s algorithms—engagement is one of the factors TikTok considers when filling videos into FYP.
Involvement.
Short videos have the potential for greater engagement. Shorter videos encourage content creators to convey meaning concisely and to the point, making it easier for viewers to stay focused and engaged with the content of the video. Because Stories only last 24 hours, they convey a sense of urgency that compels viewers to pay attention to them. This is one of the reasons why Stories are the perfect format for promotions and limited offers.
TikTok Stories also have the potential
To reach a wider audience. Since TikTok Stories allow you to publicly comment and like other users’ stories, this means more opportunities to interact with your audience and other creators. Engaging with other users through stories signals to TikTok’s algorithm that the content is worth showing to more people.
Because the stories are present on the For You page , even users who are not yet subscrib to your account will able to see this content. So, not only are you maintaining your current relationship with your audience, but you’re also making new connections.
TikTok stories are considered more authentic because this temporary content tends to be less planned and more spontaneous. TikTok stories are successful because of their short form of storytelling, they are less structured and most of them are written on the fly. This means that content can be created quickly and easily.
By using this platform to share relevant and interesting content, you can create a real, strong connection with your audience.
The TikTok platform provides an intuitive interface mexico phone number resource for shooting or uploading videos. If you are familiar with Instagram stories, it will be easy to navigate TikTok stories: both tools are visually and functionally similar. TikTok Stories is fully equipped with all the creative features we are used to on Instagram.
Stages of creating a TikTok story:
Open the TikTok application and look for + at the bottom center of the screen, press it.
Creating a TikTok story
Rice. 2 – Creating a TikTok story
You can take a new photo or video, choose Templates, Effects, or download a previously taken photo or video ( Download icon ).
For video recording, the network offers to choose a duration: 15 or 60 seconds, or 3 minutes.
Click on the appropriate icon and add your content. We america email choose additional options: text, stickers, emojis, music, voice track overlay, filters, effects, etc.
Adding stickers to history
Rice. 3 – Adding stickers to the history
At the same step, we set the settings we need: parameters to be executed (permission to view, comments, etc.).
Options for setting TikTok stories
Rice. 4 – Storis setting parameters
To publish a story, click Your story . Done, the story is published on the TikTok profile.
How to delete TikTok stories
Users have the option to delete stories after publication. To do this, you need to go to the profile, open the published story, click on the three dots on the right and click on Delete in the window that opens.
