Social networks have changed significantly in recent years. Today, almost all platforms are focused on video content. Even Snapchat and YouTube introduced short video formats. For advertisers who promote their own product (goods or services), it is better to focus on TikTok and Instagram Reels to achieve results.
Videos on Instagram Reels and TikTok
are created with one purpose – to consume a short video. Tiktok videos go viral easily. But the same goes for Reels. TikTok helps to gain the trust and loyalty of a younger audience. Just like Instagram Reels. But in which social network is it more profitable to invest the advertising budget and time?
Let’s compare Reels and TikTok, look at the advantages of each network and determine which video platform will work better with video marketing.
TikTok review
TikTok has evolved from 15-second dance clips to 10-minute videos with live presentations. When the coronavirus pandemic hit in March 2020 and the world went into self-isolation , people stuck to social networks to have some communication and something entertaining. Then TikTok became the most popular app on Google Play and the App Store.
The TikTok For You tab is power
an algorithm that studies a user’s activity on the platform to suggest videos that are most likely to pique their interest.
Thanks to TikTok’s success with vertical short videos, other social media platforms have started releasing their own versions of vertical video. Instagram launched Reels and YouTube launched YouTube Shorts.
TikTok is a new marketing opportunity and a new audience of unreached users that have flooded the platform. Today, TikTok has both the biggest global brands and local small businesses building their online presence with viral TikTok videos.
But it is not necessary to choose one specific platform, you can be present on both and create content for different audiences of users.
Let’s see what Reels and TikTok have in common:
Short video : Both Reels and TikTok are the best platforms for non-standard entertainment videos. This is a place for experimentation.
Sound Library : Both platforms allow users to easily add sound effects, music, and audio snippets to content. Access to sounds: From memes and original audio recordings to what’s playing on the radio, brands are pushing to make their videos loud.
Filters and visual effects : aesthetics are important to social networks. Visual effects and filters make videos popular and allow you to place a logo on all posts.
Advertising : Short videos are becoming an increasingly popular means of advertising, including on TikTok. Influencers show off their latest purchases in a video.
Collaborations : Thanks to the Collab Reels and Duet option, TikTok accounts can cooperate and create new content.
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Review of Instagram Reels
Instagram Reels are short, dynamic videos that often consist of clips stitched together.
Content creators can record, edit, add music, and enhance their videos using Instagram’s built-in tools and filters.
Once published, Reels are displayed in the Reels section, Recommendations , in the feed, in the effect or track gallery. The peculiarity of Reels is that such videos get into Recommendations more easily than posts. This allows you to reach not only your subscribers, but also new users, which means that you can promote for free, this is the main advantage of Reels compared to regular publications.
Popular ecommerce brands typically use Reels to:
How to work with content from February 24, 2022, read in our article .
The difference between Reals and TikTok: 11 characteristics
Reels was launched in the summer of 2020, after TikTok had already won the loyalty of the youth. That is why many creators say that Instagram simply copied TikTok and did not introduce anything fundamentally new.
However, Reels is the perfect way to share your moviemaking skills on Instagram. Here you can practice using special effects, music, and text.
Now let’s figure out what are the differences between these social media platforms.
1. Purpose of presence in the social network
TikTok was created more as a form of entertainment and a place for informal communication.
Instagram is like a space where creators can share content that will contribute to their influence and brand development. In Instagram, the content of the videos is, as a rule, more aesthetic and more oriented towards informing.
2. Demographics of the Instagram and TikTok audience
The stereotype that TikTok is primarily aimed at teenagers is partially true. TikTok is very popular among the Gen Z audience .
TikTok popularity
Rice. 1 – Popularity of TikTok depending on age ( source )
According to Statista, the majority of TikTok users are between jordan phone number resource the ages of 18 and
24. But the next age group is not far behind them.
Instagram : the largest group of users is aob directory represented by the audience aged 25 to 34 (31.7%).
Statistic: Distribution of Instagram users worldwide as of April 2022, by age group | Statista
