Google Search Console is Google Search Console a must-have tool for SEO promotion.
Google Search Console helps you understand how users find your site, provides information about your site’s performance and reports on Google Search current errors, security issues, etc.
Let’s figure out how to work in Google Search Google Search Console Console and see what data you can get from there.
What is Google Search Console?
Google Search Console (GSC) is a free Google Google Search tool that shows the site owner how effective the search presence of the resource is and what improvements can be suggested to get targeted traffic.
Google Training with Search Console:
We remind you that you can always watch videos using Ukrainian subtitles, which are created automatically ( Settings — Subtitles — Automatic translation — Ukrainian ).
GSC provides real-time SEO data about how users interact with the site.
Google Search Console and SEO
Google Search Console offers SEO features and information to optimizers.
How to use Google Search Console for SEO:
monitor the indexing of your Google Search website Google Search Console pages by Google search engines;
request indexing of updated pages;
analyze data about backlinks (internal and external links, sites and pages that are most often linked, etc.);
track organic traffic, keyword ranking, CTR (click-through rate), average position, traffic data, etc.;
find deleted and rejected files and Sitemap files;
track Core Web Vitals;
identify problems and monitor malfunctions in the display of the mobile version;
know what manual actions and security issues Google has flagged on your site, etc.
Knowing the information above, you always have the opportunity to quickly react to Google’s remarks, eliminate them and help the site rise in the search.
Trends shows when asking how to use google search console :
Fluctuations in Google Trends on how to use google search console
Rice. 1 – Fluctuations in Google Trends on how to use google search console
We observe an increase in interest in the topic. We wrote how to work with Google Trends in the article Free services for marketing .
How to set up a Google Search Console account
Google offers several ways to verify a site, depending on whether you’re verifying a site, a domain, a Google site, or a Blogger- hosted site .
*Domains registered with Google Domains are automatically verified when added to Search Console.
The standard procedure for starting work in Google Search Console:
open an account;
confirm ownership of the site;
add a sitemap to Google Search Console;
add a user to Google Search Console.
To create an account, go to the official page of Google Search Console and register an account. Select a quality type and add your site address to the domain or prefix tab.
Google Search Console welcome screen
Rice. 2 – The first screen of Google Search Console
Finally, verify that you are the owner of the site using your Google Analytics tracking ID.
We remind you that the Google Analytics tracking ID can be found in Admin – Account Settings – Basic Settings – Account ID .
Google Search Console Tracking ID
Rice. 3 – Tracking ID
Now when you log into your Google Analytics account, you will immediately see Google Search Console on the left side of the panel.
Google Search Console in Google Analytics
Rice. 4 – Google Search Console in Google Analytics
Update September 2022 – why queries are not displayed in Universal Analytics, read on the Google forum .
The next step is to confirm ownership of the site.
How to confirm site ownership? There are 6 ways to verify your site in Google Search Console:
uploading an HTML file to the server;
HTML tag (the simplest method, which requires access to the source code of the site);
Google Analytics tracking code;
Google Tag Manager ;
using a Google Sites, Blogger or Domains account;
through a domain name provider.
Deciphering confirmation of ownership rights
Rice. 5 – Means of confirmation of ownership rights
Let’s see how to verify ownership of a WordPress website.
How to verify ownership of a WordPress site
There are 2 standard confirmation methods:
Downloading an HTML file.
HTML tag.
When validating a site using either of these two methods, you will choose to process the prefix properties.
Downloading an HTML file
Open GSC and click on the Main menu in the upper left corner . Next, click on the drop-down list and click Add resource .
Google Search Console main menu
Rice. 6 – Main menu
Enter the site’s and click Continue .
Download GSC HTML file
Rice. 7 – Downloading the HTML file
Next, select the HTML file upload method and upload the HTML file.
After that, click on Confirm in Search and complete the process.
How to add a user to Google Search Console
Users are people who have access to some or all of the data in Google Sear.
A user can have 4 permissions on an account:
owner;
user with all rights;
user with limited access;
associated user or account.
When you verify a property in Sear, you become the owner. The owner can add new users. To do this, you need to go to Search Co – Installation – Users and permissions – Add a user – Choose an address – Choose a permission level . We keep
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1. Google Search Console Overview Report
When you log in to your Google Search Console account, the user is immediately taken to the Overview report, which contains brief information about your site.
Report Overview in Google Search Console
Rice. 10 – Google Search Console Overview Report
The report contains indicators:
content effectiveness;
indexed pages and more.
The report is useful for checking the operation of the site and identifying problems on it.
2.Validation report
The Checker tool shows how Google views a particular page on a site. To check the we insert the required in the upper search window and check it.
GSC Validation
The report shows the following information:
is the viewing page convenient for mobile devices;
whether the HTTPS version is correct;
is it easy to navigate the page;
is the link correct?
3. Report Performance
The performance report provides data on the site’s performance in search.
At the same time, you can choose 4 types of search:
Google Search Console Effectiveness of search types
Rice. 13 – Report Effectiveness types of search
Internet search is set by default. The date jamaica phone number resource range for analysis is selected independently.
Report indicators:
total clicks shows how often users aob directory click on the site in the output;
total impressions – how many times the site was displayed in the search;
average CTR — percentage of the average number of user clicks on the site in Google output;
average position — the average position of the site in search.
The option to compare data with the previous period is available.
