An additional 3 months of data processing will be available for Universal Analytics 360 resources, ending on October 1, 2023. Google Analytics 4 will be the only Google tool available to track your site activity after these dates.
In the new version of Analytics, known as Google Analytics
The Google Analytics data model has changed. GA4 uses a significantly different data structure and data collection logic. Now everything is built around users and events, not sessions as we are used to. The event-driven model treats each user interaction as a separate event.
This change is important because we previously relied on a session-based model that grouped user interactions over a given time period. By moving to an event-based model, GA4 has become more flexible and better able to predict user behavior.
Simply switching from Universal Analytics
to GA4 is not enough. It is necessary to perform step-by-step configuration of each stage of working with Analytics. Even if you’re not ready to completely abandon GA3 just yet, simply configure the GA4 resource to work side-by-side with Universal Analytics.
Even if you don’t plan to use it right away, collecting data and strengthening machine learning models will make future analysis more meaningful. By connecting the flow of data and learning how to use this tool, you will be ahead of competitors in the field of analytics and adjust your development strategy.
Below I offer a checklist for setting up GA4. Stick to it and the transition to GA4 will be smooth.
1. Registering a Google Analytics account 4
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The first stage in setting up Analytics is registering mail at gmail.com . Registered mail and will be the same account you will continue to work with to set up GA4.
It’s simple – go to your mail and go to analytics.gwithout leaving your account . Google Account is your default resource next.
Google Analytics 4 greetings
The Analytics property you are familiar with will remain unchanged as we continue to collect data. Your UA submission will still be available through the Administrator screen.
Importantly! The GA4 setup assistant automatically works with gtag.js . If you’re using a site builder like WordPress, Wix, etc., you’ll need to add the Analytics tag yourself .
2. Installing the Google Analytics code 4
Once GA4 has generated the global site tag code ( gtag.js ), copy and paste it into the <head> section of your HTML on all the pages on your site that you want to track.
If your site is built on a Shopify-type builder, there are google demand gen experience itforce custom built-in modules that help with GA4 setup.
There are 2 options for installing the code:
Adding the tracking code to the required field;
placing the copied code in the plugin itself.
If you previously successfully used Universal Analytics (GA3) and now decide to switch to GA4, use the Configuration Assistant: Analytics – Admin – Resource – Configure Assistant .
Setting up the Google Analytics Assistant 4
Rice. 3 – Setting up the Assistant
What happens after you click the Create resource button :
A new Google Analytics 4 resource is created. After you install the aleart news tracking code on the site or application, statistics will begin to be collected;
basic settings from Universal Analytics (resource name, of your site, time zone and currency) are copied to the new resource;
A connected site tag is created between
Universal Analytics and Google Analytics 4, but only if your site uses the gtag.js global tag and you have selected the Universal Analytics event registration option ;
A link is created between Universal Analytics
Google Analytics 4. You can now use the GA4 Setup Assistant to migrate your configurations from UA to GA4;
the Advanced statistics function is activated .
The marketing goals of video campaigns are mostly the same as for other contextual advertising settings in Google Ads. A campaign objective is the main objective your campaign should solve. For example, increase sales or site traffic.
When creating a new campaign, you can choose one of the goals, or postpone the goal selection and go str
Thanks to a prominent call to action, ads of this subtype will help increase the number of interactions and receive more conversions on the site. Also, automated settings can optimize the cost of one conversion and increase the overall effectiveness of campaigns.
Interest in the brand and products
When choosing a given goal, you can choose from several subtypes.
The engagement subtype affects the willingness of users to choose your brand. Video ads are aimed at increasing the number of interactions.
TrueView’s Shopping subtype , or product ads, promotes products alongside video ads. That is, users can immediately go to the description pages and make purchases. All you need is a Google Merchant Center account .
The Ad Sequence subtype is also aimed at promoting products or the brand as a whole, but differs in the sequence of videos shown.
