ouTube is a platform for hosting video content. Any registered user can post a video on the platform absolutely free of charge. There are also no special restrictions on content and timing, format, etc. This opens up additional opportunities for businesses to find new customers and tell the world about their brand.
YouTube is currently the second most visited
site in the world. According to statistics in The Global State of Digital 2022 , YouTube has an audience of 2.56 billion users, each of whom spends more than 20 hours a month watching videos. Every year, you as users could also notice it, the platform is getting more and more ads, paid content and all possible ad integrations. And for good reason, advertising on YouTube brings in more than 5 billion dollars in revenue per year.
Now let’s figure out how to run ads on YouTube.
1. Optimization of the YouTube channel
The promotion of the YouTube channel is, first of all, the optimization of the channel itself. After all, if you plan to drive paid traffic to your channel, then the audience should go to a ready-made, adapted, visually attractive optimized page.
Company colors of the channel, logo
Rice. 1 – VLGFILM Ukraine — when you get to the channel, you see corporate symbols, colors, images, description, division of videos by playlists, etc.
Before setting up YouTube advertising, you need to optimize the page. We are not talking now about the content of your video, its content. We are only talking about the direct capabilities of the platform for effective promotion of the video. The carried out optimization will contribute to raising positions in the search results for specific user requests and the use of the target audience with the final monetization of this traffic.
YouTube channel optimization can be technical and visual. It even remotely resembles SEO .
Visual optimization refers to all graphic elements that affect the user. In particular:
building a channel structure that will help the user navigate the channel easily.
YouTube channel banner and logo
Rice. 2 – Settings in the personal account
Technical optimization of the YouTube channel is required to correct various types of errors. So, it consists of:
confirmation of the channel, setting up communication with the site;
disconnection/connection of monetization;
selection of keywords;
setting the description template, tags for uploading videos;
moderation of comments;
verification of copyright violations, etc.
Monetization settings
We type the information through professionals people this is why get 100% accuracy in our phone number of library Full however updated until Aug 2024 Our email data cellphone wide variety of library include many days n nights efforts.You no longer have a library of email data. We were swiping our email dataevery week! Bаѕе On: Wе bаs tli st w еb s ite dаt а priv and hi rrolutio sz i or v lom.
Rice. 3 – How to set up monetization
It is equally important to work with the video after it is uploaded, so that the user is comfortable and clear on your channel.
Search for keywords for each video.
Add and optimize metadata according to keywords (title, description, tags, category, icon and subtitles).
Add tooltips, annotations, or end screens to your videos.
Group videos into playlists.
Video optimization when promoting on YouTube
Rice. 4 – Video optimization
If your content and page on the YouTube channel are more or less optimized, consider launching advertising video campaigns in Google Ads .
2. Targeting of Google Ads video campaigns
If you are ready to test video campaigns, look at the effectiveness of these campaigns, now we will tell you step by step how to launch a video campaign on YouTube.
First of all, you need to create your YouTube channel, optimize it and link it to your Google Ads account. It is also very important to give access for an account with all permissions so that you can use all the possibilities for this type of advertising in the future.
Connection of the YouTube channel with Google Ads
Rice. 5 – How to link the channel with Google Ads
Google Ads > Tools > Settings > Linked accounts > YouTube. Then add the link and go to YouTube to verify it.
2.1. What are the types of ads?
Get better acquainted with what ad formats you can use, how key business performance indicators they differ, think through your promotion strategy and understand exactly what your brand needs.
Skippable In-Stream
Universal format of video ads. It can be inserted into the video at the beginning, middle and end, and skip after 5 seconds. Advertisements can be inserted into any video on YouTube and on the sites / mobile applications of Google partners.
Payment is made if the user watches more than 30 seconds of the video or before its completion (if the total time of the video was less).
In-Stream without the possibility of skipping
In-Stream without the possibility of skipping
Rice. 7 – What In-Stream looks like without the possibility of skipping
It is also a universal format for displaying advertisements, differing only in the impossibility of skipping advertisements, as well as the payment format. In particular, payment is made according to the ” Target CPM ” model.
Ads in the feed
Ads in the feed
Rice. 8 – How the ads look like in the feed
In-feed video ads are shown to users who search on aleart news YouTube, as well as on the mobile home page of YouTube and next to similar videos.
These ads consist of text and a video icon. The appearance and size of such ads depends on the place where they appear. Payment for such advertisements is made only if the user chooses to view the ad by clicking on the video icon.
