As another source of revenue, the owners chose to place advertisements for clients on cryptocurrency platforms. Problem: It was not clear how to find a relevant audience.
Customers were willing to pay
For advertising, but the company didn’t understand how to build the process, i.e. where to place the advertising, under what conditions, how often to display it, and so on. Solution: create an algorithm for finding an audience.
International market research greatly overseas data benefits from the insights that overseas data offers into the wide range of consumer trends, preferences, and behaviors. It helps companies to recognize fresh prospects, evaluate market potential, and customize plans for certain areas. By using localized, well-informed strategies, access to reliable foreign data promotes successful global expansion, reduces risks, and improves decision-making.
The company didn’t waste resources developing the technology for the analysis and selection of the audience themselves, and immiately turn to professional help. To solve the problem, we us our own product — OrbitSoft DSP, and develop an algorithm specifically applicable to the client’s situation. Thanks to this, the company receiv this in a short amount of time — just 4 months.
The algorithm works with 10
Traffic sources, for example Google AdX, Smaato, MoPub, AOL, and OpenX. It analyzes the incoming audience and determines with what probability the user fits the desir segment. The more user profiles there are, the higher the accuracy of decision making in subsequent analyses. 4 months were spent developing the algorithm The Algorithm Work Scheme.
We develop an algorithm similar to the one that works with Lookalike Audiences on Facebook Gather the audience Analyz profiles Creat an audience segment that is interest in cryptocurrency Segment was upload to OrbitSoft DSP We attach a machine learning algorithm to the platform, which selects the audience according to key parameters Result: Thanks to the algorithm, the company gain a relevant audience base and increas its revenue.
It began to buy traffic for 10 thousand dollars — this is the daily spend of advertisers. The larger the amount, the more commission the company receives. The result allow the company to enter the top 10 advertising agencies in the field of cryptocurrencies and fintech in the countries of the former CIS in six months.
Top 10 Our client achiev this rating
Of advertising agencies best business phone app in the field of cryptocurrencie and fintech Technical Features of the Project: Work Stages 1. To gather an audience. To do this, we compil a database of sites that write about cryptocurrency. It includ, for example: Blogs about cryptocurrency News portals Magazines Rating systems Analysis applications Crypto wallets All sites were analyz for: purchases of audience segments that are interest in finance and new technologies evaluation of matching for sites using synchronization pixels (Cookie Matching) 2. To launch ads.
The collect data was us for broadcast advertising campaigns. The work was divid into two stages: A/B tests of advertisements, which help to gather the target audience. The higher the interest in cryptocurrency, the higher the rating in the segment Narrowly target advertising campaigns for users with high ratings i.e. those most interest in the topic of cryptocurrencies.
If interest persist the rating
Increas even more. 3. To find a sale lead similar audience. For the search, ready-made purchas segments were us. Our task was to find a group of users in these segments that were similar in terms of target criteria. For this we: compar users of a certain parameter monitor thresholds — how well the audience meets the criteria for these parameters For the assessment we us.
Gender and age Income level User interests Short-term intentions of users Geographic location Thresholds values within which users were consider similar . OrbitSoft Is a Pragmatist That Doesn’t Fall in Love with Ideas We test ideas every day — both our own and those of our clients. In our experience, no more than one percent of them end up working. And that’s okay.
It is impossible to come up
With something that will definitely work all the time. It’s good when there are a lot of ideas. But ideas are just hypotheses to be test. If they turn out to be inefficient, you ne to abandon them — and go on to the next one. If they work, great — it’s time to develop them. The important thing is not to engage in a fool’s errand.
Many businesses fall in love
With their ideas, and it becomes difficult to abandon them: they want to continue to tinker with them, think them over, or launch them in the hope that somehow they will pan out. Therefore, my advice is to involve a partner in hypothesis testing. These are not their hypotheses, so they don’t hold on to them with every last bit of their strength.
Instead they methodically
One by one — test and we out all those that don’t work. OrbitSoft is a pragmatic company that doesn’t fall in love with ideas. We are very sober-mind and don’t allow businesses to waste time on testing dead-end hypotheses. We help you to move fast and efficiently.
Experience and resources for projects of any complexity 20 years on the development market. Over the years we discover all possible mistakes, test multiple solutions, and now we know the best solutions for your business tasks. Our team consists of more than 100 specialists: developers, QA specialists, designers, and project managers.
