How important is copywriting to your SEO strategy ? Well, think of copywriting as your car tires and your SEO strategy as your car. Without one, the other is nowhere.
High-quality content is what gets you ranked high on Google. And it makes your website stand out to visitors among your competitors.
So you definitely don’t want to make mistakes with your SEO copywriting! Let’s take a look at five SEO copywriting mistakes to avoid.
Not starting your SEO copywriting with keyword research
We recently wrote about it: keyword research Our dump is full valid and updated to 2024 Our databases come with 24/7 customer support We have very high client satisfaction special database rate. Provide you GDRP base databases Our every of our database is different with low cost to be on your pocket. coming up with perfect advertising is a thing of professional making in marketing field; from yester years till date is more important than ever for SEO copywriting these days .
Everything always starts with keyword research, and SEO copywriting is no exception! Now, it can be tempting to skip this time-consuming task and just get to writing, but that can seriously hurt your chances of ranking high in Google ! You can write pages and pages of great content , but if it’s not optimized to rank for realistic search terms that people actually use, it won’t do anything for your business.
So always take some time to think about the terms you want to be found on. Take keyword research seriously, and it will definitely pay off.
Forgetting search intent
Before you start writing, and while you’re doing your keyword research, it’s also crucial to look closely at search intent. You need to have a clear idea of the intent behind your keywords. Here are a few examples of intent:
People may be looking for information;
One can search for a specific website;
People want to buy something concrete.
Why is search intent important for SEO copywriting? For example, if you write a sales-oriented, persuasive piece for a keyword that only has informational (rather than transactional) intent, chances are you won’t rank. You’re simply not meeting the searcher’s needs. Or, even if you do rank, visitors are likely to click away immediately because they’re looking for other types of content. And you don’t want that!
The solution: While you’re doing keyword research, analyze the SERPs so you have an idea of the intent behind the keywords you’re targeting. Write your content accordingly. Think about your purpose, tone of voice , length, and call to action .
Also read: Creating a content plan in nine (almost) simple steps
3. Don’t use synonyms in your SEO copywriting
Search engines are incredibly smart these days: they understand that some words can have the same or similar meanings. Use that to your advantage! Don’t stuff your web texts with one and the same keyword. Instead, make sure to use synonyms of your keyword. Not only does this help you avoid repetition – which makes texts boring and hard to read – but it also increases your chances of ranking for related keywords!
In short: don’t make the mistake of ignoring synonyms and related keywords.
Not thinking about the user’s perspective
Something that often goes wrong with SEO copywriting: content that is written exclusively from the website owner’s point of view, without considering the visitor. No wonder, because it is very difficult to forget everything you know and put yourself in the shoes of a stranger.
Still, it’s important to try! You’ll quickly realize that your user isn’t really interested in your product-related jargon, or why you think your product is great, or why you think your own blog post is superior to every other blog post ever written in the history of blogging.
Your visitors, on the other hand, want to know what problem you solve for them, or what benefit they can get from reading your blog post.
Here are two quick examples to give you an idea of the difference:
We’ve released Mega Software Pack 2.0! It’s packed with improvements, so we really think you should update!
The latest version of Mega Software Pack 2.0 is available for you! Time to update so that you can get the most perfect software experience.
Which of the two appeals to you as a user the most? It’s probably the second, right? Think about that when you write your own SEO texts.
Conclusion: don’t make the mistake of neglecting the perspective of your visitor in your SEO texts. So don’t write too much ‘I’ or ‘we’. Let the text be about your user, not about yourself!
Related article: Want catchy titles in your blogs, newsletters lithuania phone number resource and ads? Use these 200 power words!
Writing illegible texts
A final SEO copywriting mistake that people often make is writing blog posts that are difficult to understand. A missed opportunity! If you make it easy for everyone to understand the message of your text, you make your content suitable for a wide audience.
That’s why writing clear and readable copy is an important part of your SEO copywriting strategy. People need to be able to understand what you want to tell them. If you create text that is easy to understand, people will be less likely to leave your site. They might even want to read your next blog post.
I know writing is hard. Even for me as a storyteller it offers countless challenges. But there are things that everyone can pay attention to in order to write a beautiful, clear text:
Don’t use too many long sentences;
Avoid using a lot of difficult words (and if you must use aleart news them, explain what they mean, or provide a hyperlink to a page where the term is explained in more detail);
If you are writing for more than one region or country, check that you have not used confusing terms;
Check whether the structure of your text is clear.
And there are tools that check if your texts are pleasant to read. Two of them are Hemingway and the WordPress plugin Yoast . So there are no excuses for not writing beautiful, readable text!
Need help with your SEO copywriting?
You can rest assured that we not only love writing about SEO copywriting, but we also love doing it for companies in Belgium and the Netherlands! So do you need help improving your SEO and your web texts? Call or email us.
