Your company logo has more functions than just being a pretty image. Your logo should represent the essence of your company’s personality.
Option 1 to achieve this is How to Create to have your corporate identity designed by a good graphic designer (hi, I’m here!). But dare to choose option 2: do it yourself. Grab a pen and paper (or Adobe Illustrator if you have it) and try to put something on paper. Which shapes, colors and typographies reflect the soul of your company? Even if you hire a professional designer later, this is a good thought exercise.
When creating your logo design, try to adhere to the following 13 do’s and don’ts.
1. Use conceptual icons
In this paragraph I will use the terms ‘You discover the proper phone number list contact lists in your merchandise and services, our facts are a hundred% accurate and qualitative. Customer support through all plans, 24/7 The database of our phone number list can help you in the growth america cell phone number list phase of your business. A combination of advertiser databases scrubbed (meaning they sifted through it and left in some, removed the rest) simply whatever did not die therefore is also old — or you could just call these deader than dead but useful to get what will be considered good quality. wordmark’ and ‘icon’. If you are not familiar with these words, please read this article first: What are the components of a logo? And what is their function?
It’s a common misconception that your icon needs to be a literal image that shows what your product or service is. While this may work well for some businesses, it doesn’t have to be the case for all brands. You can design more conceptual (or even abstract) icons to emphasize what your business does.
Think about Nike. The iconic “swoosh” icon evokes a sense of movement and speed. It’s very fitting for a sportswear brand. Would Nike have had the same fluid image if they had literally put a shoe or other piece of clothing in their icon? I don’t think so.
Think of your icon as a symbol rather than a literal image. It should be highly visual and easily recognizable. The advantage of a more abstract icon is that it can often carry more visual weight. Ideally, your icon should be simple enough that customers can remember it after just one look.
Reading tip: 5 reasons to change your logo
2. Use the space you have
For most businesses, an icon simply isn’t enough to fully express their brand identity. The obvious choice is to add a name and tagline. Taglines, also known as slogans, are memorable phrases that encapsulate a brand’s tone and promise.
Now, not every company has a tagline. And that’s okay, but it doesn’t mean you should waste this valuable space. If your name allows it, you can split your logo into two lines while keeping the same font and size for both lines. Here’s what I mean.
Play with upper and lower case letters
When it comes to good logo design, sometimes it’s the little details that make all the difference. Something as simple as playing with upper and lower case letters can take your brand to the next level.
Traditionally, all caps logos convey a strong sense of authority, while lowercase logos convey a more approachable, informal vibe. That’s not to say you can’t use all caps if you want to have a soft feel. You can make your logo a little more “friendly” through your choice of colors. It’s all a matter of balance.
Consider handwritten fonts
Creative typography continues to be one of the hottest trends in logo design . Handwritten fonts in particular are perfect for many businesses to use in their logos. Handwritten fonts offer a quirky and authentic feel that is sure to please many customers.
Some tips regarding handwritten fonts:
Handwritten typography is most effective when used as the font of your slogan (though it can certainly be used for the wordmark as well).
Choose a handwritten font that is easy to read. I often see illegible logos because the designer has been a bit too creative.
Do not capitalize handwritten fonts, as this will make your logo less authentic.
5. Don’t make your slogan too prominent
Let’s talk about your slogan. A simple rule to follow is that your slogan should always be subordinate to your business name. This creates visual balance and makes it clear to the customer where your business name ends and your slogan begins. Use a bolder font for your name and a thinner (or simpler) font for your slogan.
In the example above, the slogan is shorter than the company name. That is okay, because the slogan should be subordinate. But try making your slogan (almost) as long as your company name, as in the following example.
What do you see here? The logo radiates a perfect balance. This gives your (potential) customers a natural sense of harmony.
In case your name or slogan is significantly longer, you can easily fix that by changing the font or size of both elements. I recommend not using more than 25 to 30 characters for your slogan.
Let your logo breathe
Like the Mona Lisa, some logos look best when surrounded by a nice frame. If you decide to “frame” your logo, make sure there is enough space between the frame and the logo. Give your logo some breathing room. If things are looking a little cramped, simply enlarge the frame or reduce the font size.
7. Make sure it is readable
Your logo will be used in all your communication tools, from your website to your business cards. No matter where your logo appears, the text must always be readable. Keep this in mind when choosing the text size and font. Test the final result on different platforms (Facebook, Twitter, Instagram, etc.) and from different devices (desktop, smartphone, tablet, etc.).
If your logo is too difficult to read, you need to go back to the drawing board.
Another way to make sure your logo is always ‘seen’ is to choose a background color that provides enough contrast with your text. If the color of your text is white, go for a dark background color, such as black. Such a small detail is very effective.
The color aspect is especially important for the millions of colorblind people in Belgium and the Netherlands. My colleague already wrote for Frankwatching about webdesign for colorblind people , so I definitely recommend you to read his article.
Create a scalable logo
Make sure your entire logo design is scalable. Big or small, wherever your logo appears, it should always look sharp and recognizable. This includes the text as well as all other elements.
Logos that are too detailed or complex can be a challenge to scale down.
Making sure your logo is a high-resolution vector that can be scaled to different sizes and file types will ensure it looks great in any situation.
Also read: What is the advantage of a high-resolution logo and how do you make one?
9. Make sure all elements are in balance
We’ve already established that your tagline should be in proportion to your business name. But don’t forget to balance all of the elements. If your logo includes a wordmark, icon, and tagline, it’s imperative that they all balance out well as a whole.
While there are no hard and fast rules, to be on the safe side we recommend aligning all of your elements in the same direction: left, center, or right.
10. Don’t make your icon too small
The size of your icon affects the placement of certain other elements of your logo. Your icon should never be smaller than your text. Enlarge your icon to the same height as your text or even make it slightly larger.
11. Know your competition
Look at competing brands to see which logos are successfully connecting with your audience and which are missing the mark. By analyzing competitor logos, you can not only gain strategic insights, but also create a logo that will set you apart from the crowd.
12. Create a timeless logo
Design trends come and go, so it can be tempting to follow the latest craze. And while I definitely recommend being aware of current logo design trends (and adopting them if your brand lends itself to them), you don’t have to embrace every trend that comes your way. Some trends can make your logo look dated in just a few years.
Since your logo is the central axis of your brand identity and will appear in all your communication tools, it is worth investing a lot of time and energy into your design to achieve a timeless design. This way you can be sure that your logo will stand the test of time and will look good in 5 or even 10 years.
That said, no logo is forever. Even the Coca-Cola logo, which you malta phone number resource might think has been the same for a hundred years, has undergone changes. However, for this brand, it’s all about small changes that keep the basics intact.
Related article: Why Don’t We See 3D Logos Anymore? And What Replaced Them?
13. Make your logo memorable
One of the best logo design tips I can share is to make your aleart news logo memorable. You want your customers to not only notice your logo, but to remember it long afterward. Try to think of a few logos that are particularly memorable to you. What makes them stand out? It’s probably the positive association with the product or service that comes to mind.
Make your logo as timeless as possible.
That said, you want people to create positive and meaningful associations with your brand, and a good logo is the way to do just that. Some of the most striking and memorable logos (like McDonald’s, Coca-Cola, and Apple) are simple, direct, and clearly represent the brand. Stay true to your brand values and design a logo that effectively communicates who you are, and people will remember your logo.
