Online shopping has exploded since 2020, and it has become increasingly necessary to understand consumer behavior and create alternatives to improve their experience. Offering solutions to the main problems in the customer experience can be an important differentiator for your business.
According to a study by Barilliance , carried out in 2020, the average global cart abandonment rate in online stores is 77.7%. This means that during the purchase process, many customers do not convert due to problems related to the checkout page .
One of the tools that can be used to reverse this situation is transparent checkout . Today we will explain this solution and how you can apply it to your business. Check it out!
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What is transparent checkout?
Transparent checkout, also qatar whatsapp number data as one-page checkout, is a feature of online stores. In this case, the customer is not to a payment processor or payment gateway page to pay for the purchase.
In other words, in transparent checkout, the entire payment process is completed on the store’s own page, which connects to a gateway, for example, without needing to redirect the customer to their page.
In transparent checkout, the customer goes through all the checkout steps on the same screen: fills in all personal information, enters credit card details or chooses another payment method and completes the purchase.
Therefore, since the customer does everything without changing pages, this gives the impression that payment is simpler and faster. In addition, it creates more security for the customer and, consequently, contributes to a higher conversion rate for the store.
What are the types of Payment Checkout?
First of all, we need to define what invalid kernel stack address checkout is. In your online store, it starts after the customer adds products to the shopping cart to complete the order, and adds payment and delivery information.
As we mentioned, there are different types of online checkout for your consumer . In addition to the traditional model and the transparent checkout, there is also the lightbox option.
To help you understand which option is best for your business, we need to explain each of these options. Check it out:
Traditional checkout
Also called “redirect checkout,” this is one of the frist database common models. In this model, your customer ends up being to a payment gateway website and completes the process there.
