This week on the latest digital marketing updates: Twitter tests new link-preview format Twitter Tiles for select publishers, a new report shows Instagram Reels generates the most reach, Search engine DuckDuckGo opens beta launch of privacy-first email forwarding feature, Google deprecates international targeting report for Search Console, Twitter tests new options for Professional Accounts, and YouTube report says there’s an increase in the number of viewers who watch videos at faster playback speed.
Here are the latest news, trends, and updates in detail:
Social
Tests New Format for Tweeted Links
Twitter is testing a new format for published links called Twitter Tiles display.
Twitter tiles lets developer extend the Tweet experience by facilitating new visual formats for tweeted links using larger images, variable fonts, and prominent CTAs to drive more clicks.
https://twitter.com/ashevat/status/1562862418514288640
As explained by Amir Shevat, Head of Product Development at Twitter, “Right now, people on iOS and web may see and interact with Tweet Tiles that include text, images, videos, or other elements like a button from people in the initial test group. These formats are designed to easily engage with content and make your timeline more dynamic and visual.”
Twitter notes that this publisher link-preview format is part of Twitter’s new developer options and is only limited to certain partner publishers at this stage.
Social
New Report Shows Instagram Reels are Generating the Most Reach
New report provides insights showcasing Reels of Instagram drives the most estimated reach.
Instagram Platform Chief Adam Mosseri has repeatedly mentioned that video engagement is growing prompting many to lean into that trend to best serve users.
An insight from HypeAuditor gives us a peak into some key insights based on their findings of 77.6 million Instagram posts throughout July 2022.
Key insights include:
- 42% of content posted are images, with Carousels coming in second at 26%.
- Reels are seeing the most reach on the platform with 33.8% estimated distribution.
- Reels are also generating a lot more likes.
- Images on the other hand still rake more engagements.
These quick data show us a preview that. Instagram is prioritizing short-form video content and that. Reels content has a great potential for. Reach and Likes, despite only being the third most popular content format.
