Due to new consumer habits resulting from preventive measures phone number list against the coronavirus, digital techniques have become even more important for businesses. Among these, email marketing emerges as the most popular, having recorded a 31% increase in email openings (Statista) during the first month of the contingency.
How do you know if email marketing is the right technique for your business? What benefits does it offer, and what makes it stand out in a digital marketing plan? And, furthermore, how can you incorporate it to achieve And, furthermore, how can you incorporate it to achieve better results, even in these times? We’ll discuss that in this article.
The value of email marketing for your business
With email marketing, also known as emailing, you can deliver absent body, suffering body: representing pain
the right message at the right time. It’s a constant opportunity to generate positive impacts on your subscribers.
Email is the best way to gain more leads and retain your current customers so your message is read, while social media is the most optimal channel to spread your message. So, why not leverage the strengths of both tools?
– You can make your email marketing campaign expand beyond the inbox. Install a link so your subscribers can share the campaign on social media.
– Add “Like” and “Tweet” buttons in the body of your email.
Email Marketing is present in all stages of the Sales Cycle
The messages you send are delivered directly to your recipients’ inboxes, school email list allowing you to be present in each recipient’s daily life.
A good email marketing strategy, therefore, will help you guide them through the well-known stages of the sales cycle: awareness, consideration, decision . Even after the conversion, you can use email marketing to build loyalty .
It’s about knowing what content to send at any given time.
One of the main benefits of Email Marketing is that it combines two aspects that, at first glance, seem opposite: mass appeal and personalization .
Tools like Doppler allow you to manage large databases and still send targeted
