Your own fan base is becoming more important again , due to the increasing importance of own mia (platforms completely under your own management, such as e-mail, your website or app). “Build your own data as a brand by strengthening . I ask Sjef Kerkhofs how he views those ‘own’ channels. Your ‘semi-own’ social mia profiles are also part of this”, says Sjef.
Short form video is the new standard . Yes. We’ve been seeing this for a while now, but short videos are taking an increasingly central position and will probably soon dominate social mia. Even LinkIn is working on a vertical video timeline . Are you already working on short social videos? Pelpina Trip shares 10 handy apps & AI tools that make it even easier and faster.
AI is also playing an increasingly prominent role on social mia . AI capabilities can make our work – within certain limits – recent mobile phone number data a lot more efficient. Because yes, we do have a love-hate relationship with it.
AI on social mia
AI developments on social mia in mid-2024:
AI is a match made in heaven according to some and a curse according to others. In this way, I asked Sjef Kerkhofs AI use follows a trend that we he chimes in on conversations have been seeing on social mia for some time, that of polarization.
According to him, this contrast is clearly visible when you look at the innovative drive of the tech giants themselves. “One AI feature after another is being roll out, such as the ability for brands to generate virtual influencers on TikTok. On the other hand, they are also implementing features that warn people on those same social mia apps about search engine optimization united states america AI-generat content. Such as Meta’s ‘ AI info’ label .” There are now also AI labels on TikTok and LinkIn .
According to Sjef, it does not stop marketers from using AI to make their lives easier, less stressful or more efficient. “Driven by cutbacks (in people and budget), marketing departments are increasingly independent in generating content with the help of AI. The change this year is that AI is no longer only us for social mia texts and advertisements, but now also (partly forc by cutbacks) increasingly for visuals.”
As long as there is also some human
A creativity involv, I think you can use artificial intelligence as a stepping stone to create good social mia content. But AI cannot (yet) replace all our tasks. For example, I get the creeps from AI-generat reactions such as ‘Happy for you!’ or ‘Great progress!’ that you can now give on LinkIn posts. In any case, we should be more economical with that range of annoying AI words .
