Although they like to take over functions from each other, no social media platform is the same. To keep it concise, I will briefly zoom in on a few trends on the most popular, large platforms.
Starting with LinkedIn. How do you make a difference here as a company? According to Trudy Pannekeet, you distinguish yourself in HR by showing what you do for employees as a company (the employee experience). And by encouraging your employees to like those messages or (help them) post about their work themselves (employee advocacy).
LinkedIn is also the platform for 1-on-1 contact. Something that customers need a lot these days. Trudy’s tip: treat your specific database by industry company page as a personal page. Not by sharing private stories, but by writing as you speak , and engaging in conversation with people who respond to your messages. In her article you can read more trends and tips for LinkedIn in 2024.
Reading tip: also you can also read more about trends and developments on ‘the most important network platform in the B2B market’ in this article by Michiel Verstraten .
Instagram & TikTok Trends
On Instagram and TikTok, you need different skills to stand out, because you have to compete with a lot of creators who make engaging content 24/7.
But make no mistake. While Instagram and TikTok may seem similar, there is a big difference in content, warns Kirsten Jassies in her trend article . TikTok tends to be more authentic, with personal and sometimes “sloppy” content. While Instagram is known for its carefully curated, aesthetically pleasing posts.
Video content is the common denominator on these platforms in any case. That is why new filters, effects, editing options and AI applications for Instagram Reels and TikTok are constantly being added. How can you use Instagram Reels to tackle the algorithm and grow your account? Kirsten Jassies devoted a separate article to that . Recommended reading!
And by using AI to create and create better content,
A you can save a lot of time
A and money in the coming years, says Kirsten. In her trend article , she discusses how you as a company can deal with the developments and stay relevant on Instagram and TikTok.
Want to know which content scores on which platform? Then it is important to understand the different algorithms. google updates their guide on preventing website spam and abuse How they work and how they differ from each other, you can read here .
In short, reaching minors requires a different approach, where it is important to take regulations into account. Hopefully this overview gives an idea search engine optimization united states america of the possibilities. How do you tackle this?
