How to improve engagement Some of the advantages of influencer marketing are:
- Positive messages about the brand or company increase.
- Generating conversation on social media about the brand’s products or services.
- Increase traffic to the company’s website or landing pages.
- Influencers are mostly followed by millennials, who have a high purchasing power and are very consumerist.
- Most campaigns achieve a positive ROI.
- Increased brand reputation and prestige.
We advise you not to impose a “pitch” on the influencer you’re going to work with, since they know their audience best, and know what to say and how to address them. Therefore, it’s fine to give them some guidelines on how you want to communicate, but let them adapt it to their personal tone; this way, you’ll achieve better results.
5. Choose the days and How to improve engagement times with the most audience.
The best time to post on social media depends on three factors:
- How to improve engagement The social network : each one has different characteristics, so they also have their own publication frequency.
- Sector : Although your followers connect more at a specific time, the sector you operate in is highly relevant when it comes to posting. For example, if your business is a restaurant, it doesn’t make sense to post at 4:00 PM (even if that’s your peak time), as it wouldn’t stimulate your audience’s desire to dine at your establishment.
- Your target audience : As we’ve mentioned telegram data before, it’s vital to know your buyer persona to know what content they consume, at what time, and what interests them most.
As for the peak viewing times, they are as follows:
- Twitter : Monday to Friday from 3:00 p.m. to 4:00 p.m. and from 9:00 p.m. to 10:00 p.m.
- Instagram : Monday, Thursday, Friday and Sunday from 3:00 p.m. to 4:00 p.m. and from 9:00 p.m. to 10:00 p.m.
- Facebook : Wednesday, Thursday, Friday and Saturday from 3:00 p.m. to 4:00 p.m., from 6:30 p.m. to 7:00 p.m. and from 8:30 p.m. to 9:30 p.m.
- LinkedIn : Tuesdays, Wednesdays and Thursdays from 10:00 a.m. to 11:00 a.m.
Remember that you can use this data as a reference germany business directory to get started, but you’ll need to analyze your statistics and audience to hit the nail on the head.
How to improve engagement Some networks, such as Instagram, allow you to view your account statistics, including the days and times with the most viewership (remember, you must have your account in Creator or Business mode).
For other social networks, you can use tools like Semrush . Also, remember that HubSpot allows you to schedule posts at the time you want and at the rapid change of scenery has taken the time when each social network has the most audience.
How to improve engagement Although users spend less time on LinkedIn than other social networks, it’s actually 277% more effective at generating leads than Facebook and Twitter . Here are some tips to increase your engagement:
Showcase your company’s How to improve engagement work to others :
Don’t just copy and paste links to your posts; include compelling descriptions and relevant hashtags.
- Use keywords in your profile and descriptions : By doing so, you’ll increase the chances of potential clients landing on your profile, which will significantly increase your engagement. Use keywords related to your work and the clients you want to attract.
- Recognize the good work of others : Doing so will show your contacts that you care about your community and want to share quality information with them.
