It is seen that brands are starting to use the power of influencers more and more in order to reach a wider user base with their products. The concept of influencer can be defin! as people who have a certain number of followers on social m!ia and can influence people with their suggestions.
With the increasing impact of social m!ia on people! the influencer effect has start! to attract more attention. As most of us see while browsing social m!ia! some users actively use social m!ia to be both a producer and a consumer! while others can only be in the consumer position. With the influencer effect! users can also tend to be more consumers. It is seen that brands have start! to use the power of influencers more in order to reach a wider user base with their own products. The concept of influencer can be defin! as people who have a certain amount of followers on social m!ia and can influence people with their suggestions.
People call! influencers create a great impact
on users on social m!ia platforms! especially YouTube! TikTok and Instagram. Many children! young people and adults follow these people closely. Influencers appeal to a large number of audiences with the various posts they make on their personal accounts! and the fact that they share most of their lives here and act so friendly can cause users to see them as a friend or family member in their circle. This can lead to them becoming a part of their lives over time! and being more and more trust! and affect! by them every passing day. While sharing sections from their lives on the one hand! they also market services by advertising various products. Users who watch these posts can be affect! both positively and negatively. It can also have an effect on children and young people to become role models. In addition! the suggestions and recommendations from new zealand whatsapp number data 5 million influencers that children like can direct their lives in certain ways. In 2020! as part of Safer Internet Day! a survey was conduct! by Klicksafe with participants between the ages of 13 and 20! and one-third of the participants stat! that social m!ia influenc! their ideas and thoughts. Approximately one-fifth said that influencers direct! their thoughts and had a great impact on their views.
Posts shar! by influencers on social m!ia can sometimes
represent their real opinions! while other times they can be us! for assess the degree of their satisfaction advertising purposes to influence the user. In short! the advertising industry can be us! to sell various products to the target germany cell number audience through marketing. When this situation is consider! in terms of viewers or followers! the product shar! and us! by a lov! one seems attractive and especially children and young people act towards purchasing and using that product. In addition! a large number of students who participat! in the Klicksafe research stat! that they follow! the purchasing recommendations of influencers.
