When you sit down to the first meeting to develop a mobile app strategy, there are certain things you must consider before diving in too deep. Should you ignore these issues, you could wind up with a failed app on your hands, which equates to lost time and money. When the bottom line is affected, those at the top will look down with disdain.
1. Create an Elevator Pitch
You may or may not have ever heard of the “Elevator Pitch,” but it goes something like this. You have the time it takes for an elevator to reach country wise email marketing list your target’s floor to pitch the app. How do you distill the explanation of your app into a short enough pitch that can capture the attention of your target before they get off the elevator?
You might think this is a silly exercise, but it does cut to the heart of what your app is all about. When you can create a successful elevator pitch, it means you truly understand what your app is all about—you know what the app will do and how those using it will benefit from it.
Surprisingly enough, the “Elevator Pitch” is harder than you think because you have to fully understand what it is your company does, what it wants out of the app, and why a consumer would want to use it.
2. Define Your Concept
This ties in directly to the “Elevator if you currently use Pitch,” but it’s a bit more bottom-up. While the “Elevator Pitch” can be used to sell CEOs on your idea, the concept is more to help developers understand what it is they need to do to make this work.
Where an “Elevator Pitch” might be “Our app is an exciting store focused on our products that helps initiate purchases from mobile devices,” a concept might be “A dynamic SPA that leverages both big data and hybrid cloud infrastructure to make it possible for consumers to more easily interact with our website from mobile devices.”
3. Define Your Market
With your “Elevator Pitch” out of the loan data way, it’s time that you fully understand your market. Would your clients/consumers/customers access your company’s online presence from a mobile web browser or a mobile app? Are they primarily Android or iOS users (or a mix)? What’s the age range, education, and economic status of your market? What is the primary location of your market? And what is the technical acumen of your market?
These are all very important questions that you must answer, otherwise, you’ll go into the building of your mobile app blind. This information will not only help your developers design and build the app, but it’ll also help your marketing team market the app. It doesn’t matter how brilliant the app is: if you can’t successfully market it, the app will fail.
