Tencent Advertising 3.0 system seems to be saying: “I You design understand your business, your needs, your ads, and my own audience, so I will help you deliver your ads to those who need you more.
In the 3.0 era, it is no longer about confrontation, but about collaboration
The arrival of the digital advertising 3.0 era has also changed another important thing – the relationship between Party A and the media platform.
In the 2.0 era, the two are essentially “confrontational”.
Party A needs to understand You design
The “hidden rules” of the media platform and then use check the audio quality these rules to obtain more resources for its own advertising. On the other hand, the media platform is constantly on guard and tries its best to make Party A return to the normal logic of advertising, rather than just thinking about “taking advantage of loopholes”.
In fact, infrastructure construction is essentially such a game, a very poor suboptimal solution when the optimal solution cannot be found.
But in the 3.0 era, the advertising system has become groundwater depth classification intelligent, and the way to make it more valuable is to enable it to have a deeper understanding of Party A and Party A’s advertising. Party A’s energy is not to continue to find loopholes, but to guide the system to achieve better understanding.
This requires the clients to
Completely change their strategic thinking of advertising, on adb directory the from “confrontation” to “collaboration”.
For example, provide clearer and more specific product information to the advertising platform; clarify your marketing needs to the platform, that is, what type of business is your company doing: selling goods? Leads? Downloads? Activations? What promotion cycle is it in.
