Sellers of small and medium-sized brands have only two There is options. Either they cling to the platform and stay in it forever. Or they focus on making big products and brands, and through their own products and marketing, make consumers willing to actively establish a longer-term relationship with you.
Which is to turn your product into a service rather than a one-time consumption product. Services are naturally connected to consumers’ needs. For example, I used to sell shampoo, but now I sell a whole set of hair cleaning and maintenance services based on my shampoo. With both products and services, it is natural to engage in private e-commerce.
Of course, no matter what, this market will only become more competitive.
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Let’s talk about the best practices of Tencent Ads’ new ad delivery (3.0) system
The previous article “Advertising will undergo distance accumulation raster result drastic changes! Digital advertising enters the 3.0 era” introduced the characteristics of the digital advertising 3.0 era in detail. This article will continue to talk about the best practices for advertising in this new era.
In order to figure out what the best practices are, let’s first look at how the tools we have at hand have changed in the 3.0 era.
The fundamental difference of
Tencent Advertising’s new advertising delivery (3.0) system
In the last article, we mentioned that in the era are alb directory dead of digital advertising 3.0, the fundamental change is that the advertising system has become completely intelligent.
For example, Tencent Advertising’s new advertising delivery (3.0) system (hereinafter referred to as the “Tencent Advertising 3.0 system” or “new system”) uses a large AI model that is still evolving, with the goal of being “smarter”.
