This example demonstrates that physical marketing efforts continue to have a significant impact today, complementing digital marketing. Beyond the 20 dinner participants, by promoting the event on social media and in the press, KLM has sent a powerful message of closeness to its entire audience during the holiday season.
Burger King: Goodbye, 2020 Time to create your marketing
The COVID-19 pandemic has integrated many companies’ marketing campaigns with crisis communications. Burger King’s marketing team whatsapp number list launched its “Goodbye, 2020” campaign in the summer. In July, the brand aired an ad that simulated Christmas and the end of the year.
The spot features a branded store decorated as if the end of the year had already arrived. The surprise effect managed to elicit a reaction from the audience, whose daily lives were affected by the pandemic at the time.
Renfe, OUIGO and Iryo: Train set Time to create your marketing
Renfe is the Spanish railway company that branding strategies that every company operated under a monopoly for 80 years. Since 2021, two other passenger rail transport companies have been operating in Spain: OUIGO and Iryo. Renfe welcomed them with the “Train Game” marketing campaign, which included commercials and social media marketing efforts.
New railway companies OUIGO and Iryo followed suit and created their own marketing materials with the “Game of Trains” message. With a relaxed tone, the three rail transport brands conveyed that they are not afraid of competition because they can offer a satisfactory service to travelers.
The best marketing campaigns can be summed up in two words: memorable
Achieving this requires botswana business directory thorough planning. Impacts should be as varied as possible, repeated over time, and include different communication channels.
Brevo provides you with some of the necessary resources for promoting these campaigns in the digital realm, such as email marketing and real-time conversations . This article is intended to serve as a dose of inspiration, along with many other stimuli from your daily life that you can pay attention to. Now, it’s time to define your target audience and the best means to make an impact on them.
