There are many unforeseen or new situations that can increase email sending. For example, as a company grows, it holds more events that require informative emails. Situations like this increase costs, but they are also an opportunity to grow your email lists.
With platforms that charge per subscriber , like Mailchimp and ActiveCampaign , these “organizational” or “logistical” issues are less of an issue. The rate increases when many users subscribe en masse to your email list .
It’s also a factor that’s often driven by increased traffic to your website or social media, or by a large number of people signing up for your newsletter after an event, etc. ActiveCampaign doesn’t take inactive contacts into account when setting rates.
Example 3: Send a segmented email to 10% of your contact list
*Shipping split over several days
A segmented email is one sent only to a portion of your subscriber list. That is, to a segment of your contacts.
Send two transactional Segmentation is an essential pillar of all email marketing campaigns: not all subscribers have the same interests, so they shouldn’t always receive the country email list same emails. Some of the emails you send as part of your strategy will be segmented emails .
Across all platforms, the table shows the email marketing budget for the most affordable plans that allow segmentation:
Brief: Free plan
Mailchimp: Standard plan (includes predictive segmentation
- Mailjet: Basic plan
- ActiveCampaign: Lite plan
- Sendgrid: Free plan
The list above refers to the monthly cost of sending a single segmented email to 10% of your contact list. For example, with Brevo , basic and advanced botswana business directory segmentation are offered on all plans, but for the latter—50,000 subscribers—you would need to send 5,000 emails. This wouldn’t exceed the monthly sending limit for the free plan, but you’d have to split your emails over 17 days, which isn’t realistic.
Example 4: (e.g., new user welcome and account confirmation) Send two transactional
*Customers have 30 days to try the plan for free.
The reality is that a single email a month may not be enough. Sooner rather than later, you’ll need to send other emails, starting with replies to users would flee from any app that doesn’t emails they send you. You’ll also likely need to announce a special event, an unexpected event, send another newsletter, etc.
Let’s assume you need to send an average of five emails per month to each of your subscribers, including both mass emails and more personalized and targeted messages.
Using platforms with pricing based on the number of sends , such as Brevo, Mailjet, and Sendgrid, in this case means an increase in your budget. That is, as the volume of sends has grown, the price has increased.
