Transactional emails are a practice used in marketing automation. They are necessary in very common situations, such as welcoming new subscribers to your list, resetting a password, or confirming a purchase. Unlike newsletters and other promotional emails, these emails are not mass emails: they are executed when a user completes a specific transaction.
Furthermore, transactional emails are always sent individually. In this table, it is estimated that a subscriber needs to receive an average of two transactional emails per month.
It’s also worth considering whether or not the plan you choose includes an SMTP server. To send transactional emails, you’ll need to configure an SMTP server and set up the automation scenarios described above.
Brevo and Sendgrid include the Platforms with SMTP server
SMTP server in all their pricing plans, including the free one. This means that the transactional emails you send will be included in your b2b email list overall monthly sending count . You won’t incur any additional costs for this service. You’ll simply need to select a plan that includes automation.
Like the two previous platforms, Mailjet also offers an SMTP server in the free version and other plans. However, marketing automation is only available with the Premium plan. In the table, we indicate in parentheses the prices for sending transactional emails by integrating the Mailjet API into your own server and, without parentheses, the rates for standard sending from the platform.
Platforms with SMTP server charged separately
Platforms with SMTP server Mailchimp and ActiveCampaign have separate botswana business directory pricing plans if you need to set up an SMTP server for transactional emails, the rates for which are indicated in the table. Therefore, on these platforms, the rates in the table are an additional charge to the pricing plan you’ve chosen.
However, both platforms offer free demo versions for sending transactional emails:
- Mailchimp: Demo with 500 transactional emails
- ActiveCampagin: 100 test emails per month
Example 5: Using marketing automation in your strategy. Which platforms offer this feature in their monthly plans?
- In all cases, the lowest possible rate and expectations of your consumers for the indicated service is indicated, excluding extra features.
- Brevo, Mailchimp, and Mailjet prices are quoted in euros. ActiveCampaign and Sendgrid prices are quoted in US dollars because this is the currency in which they bill.
- Rates with decimals are rounded to the nearest whole number.
- Rates are indicated for month-to-month billing.*
- Platform prices updated at the time of publication.
