How much does email marketing The cost of email marketing varies depending on the size and resources of each company. In this guide, you can discover how much email marketing campaigns cost based on your emails or subscribers using five of the leading platforms on the market .
Email is the channel that offers the most profitability for your investments in digital marketing to attract and retain customers: it has an average return on investment quantified at $36 for every $1 invested *, which exceeds that of other channels such as SEO and social media.
In addition to searching for the best tools, you can use the metrics provided by email marketing platforms to achieve better results. For example, seeing the most clicked links, the time of day with the highest open rate, conversion rate, etc., helps inform the strategy for future email campaigns.
Most tools are free to use or offer a free trial, and their budgets grow as your subscriber list (i.e., your database) or the number of emails sent increases. Therefore, the effectiveness of email marketing tools is partly due to their flexible pricing and scalability. That is, their price only increases as your company or project grows, adapting to companies of very different sizes.
Do email marketing. Pay only for what you need. How much does email marketing
Create professional email marketing campaigns in just a few clicks and analyze your results for free or starting at €7/month with no limit on daily email sending.
*Source: Litmus.com
How much email marketing costs depends on your subscribers and shipments.
How much does email There are two main pricing models for pricing plans job function email database or services in this communication channel: one based on the number of registered email accounts and another based on the number of emails sent.
Email marketing tools are SaaS ( software as a service ) platforms that are used with a cloud-based user account. These tools charge on a monthly or annual subscription basis and offer free or paid plans with varying levels of functionality for the email campaigns you want to create.
Therefore, your email costs (i.e., the price of the available plans) are modulated based on one of the following factors:
Subscriber list size : Criterion used by Mailchimp* and ActiveCampaign.
The volume of emails sent per month : criterion used by Brevo and Mailjet.
Example 1: Send a monthly newsletter to all your subscribers
*Mailchimp also currently has a limit of 1,000 emails sent botswana business directory per month on its free plan, as seen here .
Below, we analyze five examples of common situations in an email strategy . This way, you’ll have enough information to choose the best option for you.
*Brevo and Mailjet offer 10% discounts branding strategies that every company with an annual subscription, and ActiveCampaign offers 20%.
Another factor to consider is copywriting . If you want to outsource your email writing services, the average cost can be €200-300 for the first 2-3 months , but it can vary .
