HubSpot is an all-in-one software for customer relationship management (CRM), website CMS, blogging and content creation tools (known as the HubSpot Marketing Hub), sales tools, customer service, and operations.
It follows customers through every stage of their journey, from their initial search query or social media scroll that leads to your content, to resolving their issues or questions as a new customer through knowledge bases or support tickets and tracking.
But that doesn’t mean you have to use all of these tools. Small businesses just starting out may find all of these tools overwhelming, and some of them they don’t need yet. That’s understandable, and in that case, a free CRM is the perfect place to start understanding customer interactions and working on improving your marketing and tailoring it to your customers’ needs.
Lead Capture Forms
Website lead capture forms can help you grow your customer base. But you need to place them well on your site and give prospects a reason to fill out the information. If you integrate lead capture forms with other HubSpot features, you’ll gain incredibly powerful data.
Not only will you know that a customer filled out a form, but you’ll also know how long they spent on your site and what products or services they were interested in. Integrating lead forms into your CRM also means you’ll know whether this was their first inquiry/download or their fifth. You’ll also know how often they come back for more information and what they read.
Email automation
With such a high level of speed and automation, platforms with smtp server included customers have come to expect fast action and prompt response to their queries. According to statistics, 50% of buyers choose the company that responded first.
But sellers are very busy! They can’t sit and send emails all day, especially if it’s a general request where they just copy and paste the same message.
That’s where automation comes in. HubSpot’s free version comes with five free email templates, snippets, and documents. As you learn more about your customers and their path to purchase with your business, five automated emails may not be enough. But it’s certainly a good start.
Time is of the essence when you’re responding to customer inquiries. So even a standard response that says you’ll be in touch soon will go a long way in improving your customer relationships. It frees up time for your salesperson to reach out to you with a more personalized message, or for the prospect to book a time to speak with someone to take the china Numbers next step.
Clean and easy to use user interface
HubSpot has become a respected name in job function email list the marketing and sales industry by creating software that’s easy for new users to navigate and get started. Sales reps are busy and don’t have time to research where to find a feature or tool. And marketers can’t wait for an expert to send them an analytics report to figure out what’s working.
They want information at their fingertips that they can quickly review. And that’s exactly what HubSpot offers. Understanding the customer’s relationship and journey with your company becomes clear, simple, and straightforward.
You will know the value of each customer, as well as how long they have been with your company. Interacting with potential customers is far from blind, as you will know their interests and the likelihood that they will buy from you based on their behavior.
Marketing teams love HubSpot not only for its automation, but also for its detailed analytics that help them understand what’s working and what needs tweaking.
Grows with you
While the free tools are very robust, you’ll probably reach a point where they’re not enough for you. But the good news is that HubSpot will grow with you. As your marketing, sales, and customer service departments grow, you can subscribe to different HubSpot tools to meet their needs and reach your goals.
With a variety of subscription levels, you can be sure that you have equipped your business with software that will allow you to fully engage with customers and prospects. And if you want to stick with the free tools, there is no expiration date or trial period to end. You will have unlimited access to these features for as long as you want.
HubSpot has some incredible tools
But for most business owners, understanding how to take full advantage of these tools can be challenging. New Light Digital will help you use these tools to their full potential and better understand how to engage with customers and prospects.
Plus, we’ll help you develop a content marketing, social media, and paid click plan that will generate inbound links to your site. Ready to learn how our digital marketing can help your business stand out? Request a free quote now to get started.
