Send emails and SMS
Sending emails and SMS is often used to re-awaken dormant customers. Encouraging! customers to sign up! for email newsletters makes them less likely to forget and makes them less likely to become dormant. It is an buy telemarketing data effective method because !it is possible that customers will see product! introductions and campaign information in the newsletter and take purchasing action.
When digging up dormant customers! it is necessary to devise content that will increase the response rate. As with direct mail, it is important to send a personalized message to make a good impression. Also, by including are you an artist, illustrator, motion designer benefits only for those who read the message! you can expect to increase the open rate and the rate of people being encouraged to take action. Sending event information or limited coupons via email or SMS will be beneficial for customers.
Although email delivery has the advantage of keeping costs down, if the customer has been dormant for a long time, the email may not be delivered. SMS is addressed to mobile phone numbers, so it has a high delivery rate, making it effective for reviving customers who have been dormant for a long time.
“KDDI Message Cast” is an SMS sending service for businesses
Using MA, you can automate the process of unearthing dormant customers. It is necessary to manage customer information on a system using CRM or SFA. CRM and SFA are tools that can consolidate and manage information such as customers’ personal information, past history, and behavioral patterns. By using CRM and SFA, you can rank and select dormant customers who should be unearthed through individual visits or emails.
Using MA, you can create a program to automatically follow up with customers based on their purchase history and inquiry history. If there are no orders or inquiries for a certain period of time, you can consider australia cell numbers them inactive and automate the approach of sending them emails or SMS.
CRM, SFA, and MA also have analysis functions. These are useful tools for analyzing the results of your approach to dormant customers and considering better ways to re-engage them.
