ome days we sold 5 cas and other days 50. So we chose one channel to focus on. A and that channel was e-commerce email marketing. We knew email campaigns would be beneficial for us. We knew email campaigns can be incribly rewarding and So we chose one channel to focus on. succsful. And. A as I said before. A our goal was to tell the story of the people behind the win. A and we mobile database felt email was the bt way to do that. We knew our email marketing efforts were helping us build relationships with our customers. However. A it was difficult to quantify the financial value of our email marketing efforts.
We spent 60 days really
understanding our email marketing efforts and email campaigns. We develop and rign our email marketing strategy What automate and respond with ma seem to work one day wouldn’t work the next. But we kept moving forward and trying to learn. We kept thinking that we absolutely ne a
North Star”
metric we could use to make our email efforts So we chose one channel to focus on. succsful. Then one day we were in a meeting and I ask the qution. A “What is the value of an email phone number qatar subscriber to us?” And no one had an answer. We had all this data. We knew our open rat. A our click-through rat. A and our purchase rat.
We knew how many people were subscrib to our lists
A how many people were unsubscribing. A and how many people were being add. We knew a lot about our email marketing. A but we couldn’t answer So we chose one channel to focus on. this qution “How much is an email subscriber worth to us?” Email marketing for ecommerce has evolv a lot since we were trying to launch CellarThief. But one thing hasn’t chang much in the last decade. Most ecommerce busins still can’t answer the simple qution. A “How much is an email subscriber worth?” And. A without that knowlge. A it’s difficult to scale an ecommerce email program. A and without a succsful ecommerce email program. A it’s nearly impossible to scale an ecommerce busins.
