Links are usboth to provide users with access to sources or further information, and to provide search engine crawlers with a signal about the relevance of pages. The attributes of individual links are particularly important for search engine crawlers.
All internal and external links on a website are assign different attributes in the HTML code. Two particularly relevant link attributes are NoFollow and DoFollow. Both attributes are important for both link building and the correct structure of internal links and should therefore be used correctly.
The following section will examine each attribute in more detail to highlight the exact differences.
NoFollow link
The ” nofollow ” attribute ensures that a search engine’s crawler does not follow the link. Thus, no link authority or power phone number library is transferr to the linked page. This attribute was first introduced by Google in 2005 to prevent link manipulation and spam comments.
Today, it is also used, among other things, to link to untrusted external sources or to prevent the crawling of personal or sensitive information, such as a profile page. Paid links in the form of ads or advertisements can also be mark as NoFollow or, more accurately, Sponsored in the HTML code .
The nofollow attribute is used not only for external links, but also for internal links. It is primarily used for backend subpages that are not relevant to users and crawlers. This includes links to shopping carts or customer profiles.
DoFollow link
The ” dofollow ” attribute, on the other hand, ensures that a link is accessible to a search engine’s crawler, who what is cybersecurity software? can then follow it. This allows the crawler to access the linked page and interpret its content. Unlike a nofollow link, a dofollow link requires no additional marking in the HTML code.
In internal linking, however, dofollow links serve to guide crawlers.
Links and the influence on SEO
Both dofollow and nofollow links cuba business directory are part of a natural link profile and are found on all websites. Both influence rankings in organic search results and are therefore frequently used in various SEO strategies for off-page optimization. However, the two attributes are not given equal weight, which is why they have different effects.
