The optimization score was created canada phone number list with the idea of helping all advertisers carry out advertising actions within Google Ads, in order to improve their campaigns. That’s why today we bring you a post in which you’ll discover how to improve your optimization score and achieve all your goals. Keep reading!
Google Ads Optimization Score
Optimization Score , also known as google b2c & b2b lead generation course – learn with latest mailing database Optimization Score in Google Ads, is an estimate of the potential performance of a Google Ads advertising account. It’s a percentage between 0 and 100, with 100% indicating that your account is being fully utilized. Keep in mind that Optimization Score refers to enabled Search and Shopping campaigns, so it shouldn’t be confused with Ad Quality Score.
How does the Google Ads optimization score work?
The optimization score uses various spam data static models, simulations, and automation systems to provide the score. It then offers personalized recommendations in real time to improve your account’s performance.
Improve your optimization level in Google Ads
Generally speaking, to improve your score and achieve your goals you will have to go through three phases:
- Check your optimization score. After checking your campaign’s optimization score, you’ll be able to see whether your campaigns are performing well or not. It’s similar to checking the health of your campaigns.
- Apply Personalized Recommendations. Keep in mind the recommendations Google gives you for your campaigns. This way, you’ll improve your score.
- Improve Performance. The final and best phase: you’ll achieve your goals and, thanks to personalized recommendations, you’ll be able to save time optimizing and maintaining your Google Ads campaigns.
Check the Optimization Level
You can view the Optimization Score in Google Ads to see the status of your account or campaigns. You can check it every time you log in, as the Optimization Score responds in real time, meaning it directly displays any updates you make. To do this:
Personalized Recommendations
As you know, the Recommendations for improving your optimization score are completely personalized. They are based on the actual performance history of your campaigns and ads, as well as your users’ settings, volume, and search trends on Google. Therefore, following these recommendations will help you boost your results.
Each of your recommendations displays a value ranging from <0.1% to 100%. These values indicate the percentage improvement that would result in achieving a better optimization score. Keep in mind that the sum of all these values could be greater than 100%, but don’t worry. This is because applying some recommendations may cancel
