With a customer data platform (CDP), you can confidently guide your business through a rapidly evolving and innovative era. A CDP allows you to access relevant data at every touchpoint of the customer journey, automatically link it, and thus design individual and meaningful advertising campaigns.
More and more companies are relying on a customer data platform to underpin their data-driven marketing. A CDP is a type of data-driven middleware that collects data from all channels and devices and combines it in meaningful ways to create individual customer profiles.
Analyzing and interpreting the data enables data-driven marketing strategies and personalized advertising campaigns.
Critical to data-driven marketing is the constant addition of new information to existing data sets and their up-to-date nature. The CDP collects, analyzes, and evaluates information across all channels.
Get accurate results with data-driven marketing
Although a customer data platform may seem complex, it greatly facilitates data-driven marketing. You’ll benefit from automated processes that phone number list continually adapt and optimize. You’ll save time, increase the success of your campaigns, boost your sales, and deepen relationships with the customers who trust you.
Before opting for a customer data platform, determine in advance what you want to achieve with it. At this point, it’s very important to examine and adapt your company’s organizational structures.
Define a detailed strategy to leverage the CDP’s full potential. To do this, you need to know exactly:
- Who are your target groups?
- Through which channels do you want to reach your defined target groups?
- If your campaigns are multi-channel
- If you need information with personalized content
Your requirements lay the groundwork for analyzing and evaluating the functionality of the CDPs you can choose from. Next, carefully analyze the features that will give you a competitive advantage.
Once you’ve finalized your structure and strategy, begin your search for the right provider. A vendor comparison conducted by the Customer Data Platform Institute can help you find the best solution.
Product demos are a good guide to help you sault data decide on a specific Customer Data Platform.
Make sure each platform is comparable. For example, consider the real-world infrastructure and coverage of the same use cases across all shortlisted CDPs. Pricing models and services also come into play here.
At Smartbound, we work with People CDP , a platform that integrates seamlessly with HubSpot and allows us to make the most of data-driven marketing strategies.
Advantages of Data-Driven Marketing with CDP
By integrating a customer data platform into your system, you finally gain a “true” 360° view of each and every one of your customers. You’ll recognize their preferences and desires before they express them. The customer feels understood and cared for, giving you a huge advantage over the competition. You build trust in your brand and easily communicate your company’s competency. The result: loyal customers who attract new ones.
With the help of machine learning tools, a subdiscipline of Artificial Intelligence (AI), data-driven marketing is easy. This machine learning leads to optimized performance that will delight your customers and increase your sales. The Customer Data Platform’s ability to make predictions through implemented dynamic algorithms makes it a game-changer.
It combines years of subjective campaign tips for improving low-light photos experience with the objectivity of the Customer Data Platform. In other words, using a CDP for data-driven marketing campaigns gives you in-depth insight into objective facts. This broadens your business reach, as the combination of these perspectives helps achieve specific results.
Implementing a CDP is a complex process that requires expert guidance. To ensure a smooth transition, seek advice from our Smartbound experts and rely on a competent consultancy to help you create the necessary conditions for your company.
