Facebook is a social network that is currently used daily by 3,434,000 Slovaks and more than 7 million Czechs (source). The largest group is women aged 25-44, who are likely your paying clients.
Unfortunately, Facebook is not what country email list it used to be, and by that I mean, you used to get tons of views, reactions, and comments after posting on your Facebook page. Now you have to pay a few extra dollars to get your Facebook posts seen. And why is that? Is it even necessary?
In this article, we will explain everything, and also show you how to properly set up a simple Facebook ad . Read on.
Facebook is not what it used to be
You may be asking yourself: “Why do I have low post reach, few likes and comments on my Facebook posts?, or “Why am I gaining new fans so slowly?”
If you remember those days, about 7-10 years ago, when communication on Facebook was booming and every Facebook page owner enjoyed a lot of interactions. This was also because back then there was no complex advertising system behind Facebook that would support the power of purchased advertising. Another factor is the algorithm.
How the algorithm works
An algorithm is something like artificial intelligence that individually evaluates the behavior of each user on Facebook (also on Instagram and other social networks) and serves content and advertising to that user accordingly.
For example, if you have a Facebook account, the algorithm knows a lot of information about you , such as: your gender, age, family status, your hobbies, interests, the characteristics of your friends, it can even recognize your face in any photo – a bit scary, right? But that’s not all, based on what you interact with on Facebook, what you comment on and share, it can find out more about you. It also knows when you are online most often and how much time you spend online.
Example:
For example, if you are a mother, have children, and you entered a competition on Facebook for a set of fountain pens from a well-known manufacturer that is categorized as a seller of children’s goods, it is very likely that you will see a similar ad, i.e. one focused on children’s goods, because the algorithm has already learned about you that you are lucas moura interested in such content. The algorithm also assumes that the ad it serves you will interest you or you will click on it, or you will buy the product (this is the ideal case for every advertiser/company).
Why advertise on Facebook?
First of all, because your potential customers are there every day.
And since you also offer a service, whether it’s hairdressing. Beauty or body treatments – you also become a potential advertiser who can benefit from advertising. Of course, you have to pay for it first. It is precisely because of Facebook’s monetization that organic posts (those that were not supported by an advertising campaign) have very little reach.
If you have 100 fans on your Facebook page, naturally only 5-10% of your fans will see your post, which is very few. But if someone likes the post, it will be shown to others, if someone comments, it will be shown to others, and so on. Everything is controlled by the algorithm. Do you understand what this is about?
If your post has very little reach, as a Facebook page administrator you are simply forced to support the post with money = so that it is seen by more people. Facebook simply set it up so that you put some money into it.
Advertising is your competitive advantage
The truth is, if you set up your ad correctly, you can reach new potential clients in your area – in your city or village. Alternatively, you can spread awareness about your services, offers, promotions or beauty products.
The advantage is that you decide how long the. Ad will last and how much money you want to spend on it. Even €10 per month is better than nothing.
Before we show you how to set up advertising on Facebook.
What is Facebook advertising?
There are two ways to set up a campaign on Facebook. The first way is simple, and you can do it in just a few clicks. You’ll read about that in detail today.
The second method is more complex. It uses the Facebook Business Manager advertising system, which is available for free to everyone.
The difference between these two methods is the effectiveness of targeting and the additional options that b2c fax Facebook Business Manager. Ads Manager offers. Explaining this system would take a whole day of workshops, so I will not cover it in this article. We will focus on setting up a “simple ad” via the “promote post” button. Where you do not need to control advanced settings.
