A recent study by found that 8 million consider the presence of in digital services to be a positive. Expectations surrounding AI high: greater speed? increased services and features? and greater adherence to personal needs.
has become an integral part of daily life for that segment of Italians—13.5 million users—who engage in e – at least once a month . Indeed? almost buy bulk sms service all respondents (98%) have encountered AI at least once while browsing. Of these? 12.5 million use services provided with the support of Artificial Intelligence? which 8 million users consider a positive thing. Approximately 3.8 million people have an indifferent attitude towards AI (half of whom consider it not important for using the service)? and just over 700?000 people have a negative opinion.
When it comes to service delivery?
AI is perceived as a real opportunity by those who make about one purchase per month? a percentage that increases among those who make at least one purchase per week. Of these? however? only a portion are completely optimistic about the appropriate use of AI with respect to their privacy.
Expectations for Artificial Intelligence are high: 52% associate it with greater speed? 46% believe it will bring more services and features? 43% with greater personal satisfaction? and 37% with more enjoyable interaction and navigation. Finally? when asked? through free association? what AI makes people think of? it emerged that there are what is alaska usa routing number? pockets of ignorance on the topic: evidence of this is that 4% define it as “useless” and “fake?” 3% associate it with “fiction” or “science fiction?” and 10% are afraid of it? considering it dangerous.
These are the most significant findings emerging from the presented on June 28th at the – which investigated i.e.? users’ familiarity? perception? and behavior regarding the presence of Artificial Intelligence during online browsing? as well as the multichannel purchasing process. This research strengthened and updated the segmentation of Italian heavy? in continuity and integration with the path undertaken with the first 2017 edition? which focused on and interruptive phenomena in online browsing.
This year too? the survey was conducted by Personalive
a strategic multichannel marketing consultancy firm that conducts market research based on the approach – in collaboration with – through the – and ? an agency that specializes in
The research was conducted in May 2018? via a CAWI survey? on a sample of over 1?000 Italian heavy eShoppers over 18 years of age. These are the most advanced multichannel consumers? as they already have a highly digital and spam data multichannel purchasing journey across all stages (pre-purchase? purchase? post-purchase) and are therefore already exposed to AI. Artificial Intelligence is therefore part of everyday life for heavy eShoppers? who say they encounter it frequently while browsing online (98% have encountered it at least once? 48% often or almost always).
The research divided the universe of heavy eShoppers into four different segments ? based on how they react and behave while browsing online and how they perceive new Artificial Intelligence services:
