The new Multi-platform feature lets small business owners run ads across any mix of Microsoft Advertising, Google, Facebook, and Instagram — all from one interface.
In a blog post, Microsoft Advertising announced that they launched a newly redesigned Smart Campaigns experience with a new Multi-platform feature in the United States “to make online advertising for small businesses easier, smarter, and better.” The feature isn’t available to
Everyone yet but you can sign up for the waitlist here.
Multi-platform is an all-in-one Microsoft dataset Advertising feature that lets you extend your reach at scale by running ads across Google, Facebook, and Instagram. Not only does this feature provide a single place for the management and analytics of your campaigns across platforms, but it also utilizes Microsoft AI, which automatically optimizes your budget for the best performance. Smart Campaigns and Multi-platform can help you build a brand new website from scratch or generate one from your business’s Facebook page in seconds.
Multi-platform is free to use when you set up a Smart Campaign in Microsoft Advertising — you only pay when someone clicks your ad.
Here’s a rundown of everything you can do on Multi-platform
- Run search ad campaigns on investment in research and development Microsoft Advertising and Google Ads
- Run social ad campaigns on Facebook and Instagram
- Publish content, like, and reply to comments on Facebook, Instagram, LinkedIn, and Twitter
- Review key metrics such as impressions, engagements, and audience growth from one place
- Set advertising goals to increase online visits, physical visitors, or calls to your business
- Automate ad content
- Optimize your ROI with AI
- Leverage AI-powered campaign management
- Connect your ads with relevant searches
- Leverage audience targeting
You can learn more about the Multi-platform feature here.
PPC
Google Ads Rolls Out New Setup Columns in Campaigns and Ad Groups
Some advertisers may already b2b reviews have access to the new Setup columns in the Campaigns and Ad Groups tables of Google Ads.
Google has created new Setup columns in the statistics table of Campaigns and Ad Groups, and they’re slowly rolling out to advertisers’ accounts.
Columns in advertisers’ statistics tables provide a variety of information about a Google Ads account. According to Google’s Ads Product Liaison Ginny Marvin, the data provided in the Setup columns help you quickly identify any campaign or ad group setup issues. These include the following:
- Disapproved ads
- Disapproved keywords
- Eligible ads
- Eligible keywords
- Eligible responsive search ads
- Eligible ad groups
- Responsive search ad-strength details
- Eligible sitelink extension
- Eligible image extension.
