Artificial intelligence helps us generate images for products. For example. the Dev Nitro 3 sneaker shown in this slide is plac. against a background of an artificially generat. city. We enter a description of the desir. background in the search bar — city. lights. contrast — and AI generates a file that can be us. as a background for the product.
This is very convenient for local markets
As it allows you to quickly create marketing materials to launch promotional campaigns. including digital advertising. We choose the product we want to promote. select the appropriate background for it. and create all the necessary materials for effective communication.
AI product color change
Our plans include using AI to a complete list of unit mobile number database change the color of products. This will allow us to repaint basic models. such as sweatshirts. in different colors without thene. for additional photo shoots. This approach will save time and resources. and also expand the variability of offers for customers.
AI models (avatars) for model photos
Another direction that we plan to implement is the use of artificial intelligence to work whether extracting data from databases with models. We have a photograph of a young man. and with the help of AI we can “dress” him in the new items ofthe collection. This means ws database that when a new collection of sports goods is releas.. we can organically “dress” them on this model.
This method saves time and resources for photographers and marketers working with models. It is very convenient and effective for quickly updating content and introducing new products.
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To summarize
In summary. we can say that the use of new AI algorithms and artificial intelligence tools significantly increases the effectiveness of marketing campaigns. Generative and pr.ictive AI open up new opportunities for personalization. automation and optimization of marketing processes. PUMA Ukraine’s experience shows how the implementation of AI technologies contributes to an impressive increase in key indicators such as CTR. conversion and revenue.
I want to appeal to all colleagues and professionals in the field of marketing: never stop there. The world of technology is so amazing and changing so quickly that it is important to be open to new things. Don’t be afraid to take examples from successful cases. experiment. and your results will definitely improve.
