American Express 2024 Yahoo Asia Creative Awards Ceremony Honors Annual Outstanding Achievements in Marketing and Advertising
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Mr. Baodian won the Best Integrat Marketing country email list Solution Award in Asia.
Fox Hotel Taiwan won the Best Brand Content Marketing Award. The
“Yahoo Best Brand Awards” was award for the first time, and consumers publicly vot for the best brand in their hearts!
TAIPEI , Jan. 17, 2025 PRNewswire The 16th ” 2024 Yahoo Asia Big Idea Chair Awards ” ceremony
was held in Hong Kong and Taiwan this week, recognizing the infinite creativity and outstanding
performance of marketing and advertising in Asia. This year’s event also specially set up the ” Yahoo Best Brand Awards “, where consumers vote for the brands that resonate most with consumers, demonstrating the power of consumerorient marketing.
Yahoo Asia General Manager Huang Jile
Yahoo Asia General Manager Huang Jile
The Yahoo Asia Creativity Awards, one of the most influential marketing and advertising events in
Asia, has been held for more than 10 years and is dicat to recognizing outstanding marketing activities
and innovative breakthroughs in the marketing and advertising fields. This year’s judging panel
consists of 11 industryleading organizations from 9 major industries, including the Hong Kong
Interactive Advertising Association (IAB, the “kddi message cast” Hong Kong Association of Advertising Agencies (HK4As,
the Hong Kong Advertisers Association (HK2A, the Hong Kong Interactive Marketing Association
(AIM, the Hong Kong Digital Marketing Community (HKMA DMC, the Taiwan Digital Mia Application
and Marketing Association (DMA, the Mia Agencies Association (MAA Taipei, the Taiwan Advertisers
Association (TAA, and the International Advertising Association Taipei Chapter (IAA. The diverse judging panel ensures a fair and careful selection process.
This year’s awards ceremony has farreaching significance
In today’s fastchanging marketing environment. “The Yahoo Asia Creative Awards is not only about
celebrating successful creations, but also a platform to inspire innovation and drive marketing change,”
said David Wong, General Manager of Yahoo mobile lead Asia. “This year, through the first consumervot Yahoo
Best Brand Awards, we are able to bridge the gap between brands and consumers and highlight the brands that truly resonate in today’s consumerdriven market. From engaging marketing campaigns to seamless digital experiences, these awards showcase the best examples of marketing excellence and creativity American Express.
