A failed portfolio isn’t necessarily an ugly website. It’s more likely a website where nothing is clear: neither what you do, nor which clients you work for, nor what you’ve actually contributed. The result: you’re not lending credibility to your skills or your professional stance.
Here are the traps you should avoid:
- Showing too much: a dozen remarketing is re-approaching visitors to projects is a headlong rush. You dilute the impact. Sort through them. Three well-selected projects, illustrated with clear images, will carry more weight.
- Not enough explanation: A mockup without context is pretty, but useless. Without a method or results, no project is convincing. Your visuals must be there to embody a creative logic, not just decorate your page.
- Getting lost in the design: A portfolio must be clear before it can be “beautiful.” If it’s unclear where to click or what to read, you’ve already lost your attention. Graphic design should serve the content, not drown it out.
- Forgetting the objective: A portfolio without a call to action is like a dead end. You look, you leave. And for a freelancer, every missed contact is a lost opportunity.
Not updating it: an outdated project, a dead link, a non-responsive site… your credibility collapses in two seconds.
Step 1: Analyze the needs and context of the project
A scoping meeting is held with the the publicization of private domain traffic various stakeholders. Its role is to identify the project’s purpose. It defines the project’s vision and allows for team involvement. It is important to determine why the client wants to create this project based on their needs and constraints. This step helps define the desired deliverable.
Step 2: Formulate the project objectives
The project manager must then translate these needs into clear and measurable objectives. How to do this? Use the SMART method to obtain business sale lead objectives:
- Specific : precise and clearly defined, understandable by all;
- Measurable : in a quantified or qualified manner to be able to adapt the means necessary for their achievement;
- Achievable : that is to say realistic with the means available and the defined timeframe;
- Realistic : they must be relevant when placed in the context of the project;
- Time-bound : A time deadline is essential for the achievement of the objective.
