This year, we asked B2B Marketers in the ICT sector almost 40 questions about lead generation. How high is your marketing budget? What share goes to lead generation? What are companies generate leads your biggest challenges this year in the area of lead generation? Through which means do you generate leads? Which means are the most successful? And more. In this article, I would like to list a number of learnings for you.
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Marketing and lead generation budget companies generate leads
Good news for Marketers this year. Marketing budgets have increased across almost the entire market compared to 2021. This year, 32% indicate that they have a budget of >€250,000 at their disposal. In 2021, that was still 30%. The number of ICT companies that now have a budget between €100K and €250K has increased from 18% to 26%.
There is optimism among marketers about the iceland phone number library development of the budget. Almost half of marketers expect to receive (even) more budget next year (48%). Only 5% expect to receive less budget.
Overall, 40% of marketers surveyed expect to spend between 51% and 100% of their budget on lead generation in 2022 .
Ways of Lead Generation companies generate leads
Just like in 2020 and 2021, the list is headed by creating video content using ai social media (75%) and online marketing (73%). These ways to generate leads are used by the vast majority of marketers. The trend towards online, also for lead generation, had already started earlier and was accelerated by COVID-19. Events were always an important lead generation channel for ICT companies and these were on hold for two years.
In the midfield we see some shifts compared to last year. However, these are explainable. For example, last year webinars were still in third place with 63% and 55% used their own digital events (such as Round Tables , workshops and seminars). Now that physical events are possible again, we see school email list that these are embraced again by 59% of Marketers, at the expense of online events.
In addition, content and email marketing are also being used more again, by 64% and 63% respectively (last year 57% and 47%).
