Parts of a newsletter
The design of a newsletter is just as important as its content. The most recent studies estimate the average reading time of an email is between 11 and 13 seconds, so first impressions are crucial. To achieve a strong first impression, the newsletter’s structure is essential.
These are the elements that should not be missing:
- Subject line
- Header
- Body of the newsletter
- Calls to action (CTA)
- Newsletter footer or closing
Now that you know the main elements, you can read more details about each of them.
Subject line Concise content organized into
This element is the first thing the recipient sees when receiving your email or any other email. Based on this information, they’ll decide whether to open it or not, so it should capture their attention. For example, you could offer a sneak preview of the newsletter content or an extra incentive.
Here are some of the subject lines for Brevo newsletters as seen in the Gmail interface:
For example, here are some subject lines from Brevo newsletters as seen in the Gmail interface:
Header Concise content organized into
An email header presents the sender’s corporate phone number list visual identity. The basic elements of the header are usually the company’s logo and corporate colors. It can also include the company name, slogan, social media links, etc.
A good newsletter is designed in HTML with responsive code —that is, adaptable to any screen—but it’s always best to offer the option of alternative viewing with a small link.
The minimalist header is a trend in some newsletter design, giving more prominence to the content.
The body of the newsletter Concise content organized into
After making a good first impression botswana business directory with the subject line and headline, the body of a newsletter is where its main value lies: the content.
When selecting information, as a general rule, informative content should prevail over promotional content , although both have a place.
- The newsletter is part of your email marketing strategy, but its primary goal isn’t direct sales, but rather brand positioning and building long-term relationships with your audience.
- The design and hierarchy of information are also very important in a newsletter.
An email layout is more vertical than a website layout. Therefore, the inverted pyramid layout is ideal for organizing information in a newsletter: start with the most important content and include less important information at the bottom.
For this, there’s nothing better than organizing the influence of social networks content into distinct sections, which can be delimited with columns, dividing lines, images, titles, and much more.
Some examples of sections are as follows.
Featured or recommended articles
Important dates in the marketing industry: This example demonstrates expertise in an area and allows you to close the email with short, concise content.
