Launching an online store can seem complex, but with PrestaShop, you have a powerful and free tool to build a custom e-commerce store. Open source, flexible, and feature-rich, PrestaShop is a solution particularly suited to more advanced projects. Here’s a detailed 7-step guide to creating your PrestaShop site from A to Z.
2. Configure basic settings
Once PrestaShop is installed, you three reasons to use facebook video retargeting can access the back office to configure the basic elements: Store information (name, logo, slogan, currency, languages) Company contact information Time zone and location settings Maintenance mode enabled while the configuration is being carried out
At this stage, remember to activate the store in multilingual mode if you are targeting several countries.
3. Choose and customize a PrestaShop theme
Your theme sets the tone for the world of digital marketing is first your store.
- Free themes : Available in the official catalog or on GitHub.
- Premium Themes : Available on PrestaShop Addons, ThemeForest or TemplateMonster.
- Customization : Use the visual editor or edit files directly
.tplfor.cssfull control.
Choose a responsive, fast-loading, and well-referenced theme to maximize the user experience.
4. Add your products and structure your catalog
In the “Catalog” menu, add your products:
- Name, short and long description
- Optimized images
- Prices, variations (sizes, colors), stock management
- Natural referencing (meta tags, simplified URLs)
Then organize your products into logical categories (e.g., “Women’s Clothing,” “Promotions,” “New Arrivals”).
Enable advanced inventory rules if you have multiple warehouses or stores.
5. Create the essential pages
In addition to your product catalog, certain pages are essential:
- Home: Promote your bestsellers or promotions
- About / Brand History
- Contact: Form, map, social networks
- FAQ
- Terms and conditions, privacy policy, legal notices
