When opening an online store, the manager is involved in several issues, such as choosing the hosting platform, the layout, product photos, marketing actions, among others. However, it is also necessary to pay attention to another extremely important aspect: the legal aspect .
Knowing what the current legislation says about online sales is important to adapt your e-commerce to the rules and avoid future problems, since these rules are different from those determined for physical stores. Continue reading this article and check out the main points of the law.
What is the E-commerce Law?
>Decree No. 7,962 , also known as the E-commerce Law, was enacted in 2013 to complement the Consumer Protection Code of 1990 – well before online stores became a reality.
With the increase in online sales, the decree was created to regulate how these transactions should occur in the digital environment . A way to bring more security to consumers and retailers.
What does this law say?
>The E-commerce Law covers any and job function email list all types of electronic commerce – from small websites to large marketplaces – including those that make sales via social networks.
In general, the decree has 3 main points, which we will detail from now on.
Clarity and availability of information
>It may seem obvious, but your online send five emails a month to all your subscribers store needs to provide all possible information regarding the company and products.
In addition to bringing more confidence to your business, providing your company’s details allows your customers to get in touch more easily. The main information required to be entered is:
Telephone;
E-mail;
Address (if you have a physical store);
CPF or CNPJ, if applicable (the CNPJ is only mandatory for companies that work in B2B);
Company name (when the company is registered).
>Regarding your products, your store must lithuania phone number provide a very detailed description of each product, with information about sizes, colors, warranties and general features as a whole. The more detailed, the better.
If you work with clothing, in addition to informing the available sizes, such as S, M, for example, include a size chart informing the dimensions of these sizes. This helps the consumer to make a more assertive purchase.
Remember that your customer does not have the option of picking up. Or trying out the products (or services), so take care with the description. Quality photos where it is possible to see details of the product are also attractive.
Another point that cannot be overlooked is the price. The price of the product must be visible to your customer. Do you know that “price in inbox”? Well, legally, it is a crime . Other related values (such as shipping costs) must also be made available before the purchase is finalized.
Service and support made easy
Not only as a way to improve the relationship with your customer. But the E-commerce Law also says that customer service and support must be carried out efficiently. Clearly and as quickly as possible.
According to the law, stores that work with e-commerce must provide at least one customer service channel. That operates 24 hours a day, 7 days a week.
In this regard, one suggestion is to create a FAQ-style page. Containing frequently asked questions and general information that clarifies the purchasing procedures on your website. This way, your customer can perform a kind of “self-service”.
Additionally, provide other contact options, whether through email, chat, WhatsApp, or contact form. The more options, the better it will be for you and your customers.
