Project definition
The project’s goal is to redesign a website a select group of employees dedicated to a solar panel distributor in Paris. The goal is to create a responsive, streamlined site with a good user experience and a structure that facilitates SEO.
Project background
The client’s website is old and unresponsive, with limited content and limited navigation. The new site must project a modern image of the company, allow for seamless navigation, and capture leads through SEO.
The objectives of the project
- Offer a clean and modern design t the measurement of the quantitative relationship between give a dynamic image of the company and encourage contact;
- Create a tree structure that allows you to define different categories and pages and offer a smooth navigation menu;
- Work on the UX of the site so that it is navigable and attractive;
- Create content that matches each page and internal linking.
The deliverables include the site tree structure, its model, the written texts, the created mesh and the final version of the site.
The scope of the project
The project includes the delivery of the website, graphic design elements, text, and web design. The company would like to add a blog with text to support future pages. The agency does not handle the writing of the blog.
What a good project framework allows
The Standish Group has business sale lead compiled a list of the success factors for an IT project:
- User involvement;
- Management support;
- Clear requirements;
- Appropriate planning;
- Realistic expectations;
- Short production phases;
- A competent team;
- The property;
- A clear vision and objectives;
- Intense work.
Among these factors, several of them are essential to properly frame a project :
- The vision of the project which must be the same for the client and the service provider;
- Clearly defined goals with realistic expectations;
- The skills of a team and its involvement.
Project constraints
The company wants the website’s appearance to remain minimalist, but it still needs to include SEO-related content. Therefore, it’s important to consider placing this content at the bottom of the page to avoid cluttering the design.
The project stakeholders
- Project Manager: Mr.
- Developer: D.
- Designer: V.
- UX Designer: C.
- SEO Consultant: N.
Editor: S.
Resources needed
- Budget: €6,000;
- DTP software;
- WordPress;
- SEO tools;
- Photographs or visuals;
- Access to Teams for the entire team;
- Access to SEO software for the editor.
