Let’s start with our case on social networks. As the moderator already noted, we were able to create the largest audience among banks in Ukraine. In total, we have over 500 thousand subscribers on all platforms: Facebook, Instagram, YouTube and TikTok.
A few days ago, we posted a video on
TikTok that has garnered over armenia mobile database 4 million views. It has been retweeted nearly 300,000 times and has received over 140,000 likes. The video has trended and gained a lot of popularity outside of TikTok, inspiring other companies to create similar videos, including Rozetka and UKRPOST. Even the National Aviation University made a video mentioning our case.
Our presence on social networks has always
Been active, and we understood that we needed to continue to develop in this direction. Remember February 2023 – a year has passed since the start of the full-scale invasion. At that time, the advertising market was stagnant: most brands had reduced their budgets, and some had even suspended marketing activities. Social marketing then came to the fore and continues to hold its positions.
As a large bank, we asked ourselves the question:
what to do next? On the one ws database hand, we have a clear social mission – supporting the population and ensuring financial stability . On the other hand, we need to develop, adapt to new realities and confirm our leadership in the market.
We decided to implement artificial intelligence in our activities. On February 9, 2023, we launched ChatGPT testing for managing the bank’s social networks. google algorithms and the emergence of new I wrote about it on my page, and the post received wide support and many positive reviews. This is a rather unusual story for a state-owned bank – the use of advanced technologies, but our experience has shown that even in times of crisis, one should not be afraid to experiment and look for new approaches.
