For local businesses, location data can be an effective and valuable marketing tool to help you reach your target audience. As consumer groups change and advertising becomes more expensive, location-based data allows you to advertise to audiences more likely to become customers – instead of marketing to those who are unlikely to buy from you.
Geofencing and geotargeting may sound similar, but they have two very different meanings. This article explains what they mean and provides the benefits of each.
What is Geofencing?
Geofencing marketing, or advertising, refers to setting up brother cell phone list virtual boundaries that track whenever someone with a mobile device enters or exits. When this happens, it sends a notification to that device advertising local deals, products, services, or businesses. Geofencing allows you to target nearby people based on their location.
What is Geotargeting?
Geotargeting is the standard targeting strategy of Google Ads, also how to dial international from us known as Pay Per Click Marketing. Geotargeting goes a step further than geofencing by delivering content to users who also fit a specific target audience – it’s not just based on a person’s location. The main difference with geotargeting is that it allows you to also focus on demographics, behaviors, interests, and location.
Read More: What’s the Difference Between Local Service Ads and Google Ads?
Geofencing vs. Geotargeting
Geofencing and geotargeting are both part of location-based marketing, but they serve different purposes. Geofencing is simply drawing a virtual boundary around a specific area. Geotargeting includes geofencing, but it also involves using other factors to reach your target audience.
Geofencing and geotargeting allow you to drive calling list engagement by sending relevant messages to people in a specific area. Both can be done on smartphones, computers, tablets, and even gaming devices with internet access. The location data used to power these marketing strategies is gathered through various technologies, including IP addresses or GPS.
