Google My Business: What it is and how to respond to reviews

Google My Business is a free and easy-to-use platform aimed at companies. Organizations that want to manage their online presence on. Google and in searches made on that search engine, as well as on Google Maps. This tool also allows you to add basic information, such as your name, address and telephone number; enter your opening hours (which can be adjusted for holidays); manage customer reviews; and also add photos and the location of your business.
By using this tool, you will establish a more direct relationship with customers. In short, Google My Business covers all companies present on Google, with the main objective of improving their search ranking .

This platform has several advantages

Such as managing the information available to the user; understanding and expanding the online presence of companies; and, most importantly, interacting with customers.
It is also important to remember that when phone number library you respond to a comment, you are doing so on behalf of your company and can be seen by any user. Therefore, it is important to take into account some aspects that will help you make an excellent first impression.
Therefore, it is crucial to adopt a polite attitude and provide the customer with useful, brief and explanatory information. It is also essential to thank each comment, whether positive or negative, in a personalized manner. Don’t just be a salesperson. Always keep in mind that the person commenting is already a customer, so there is no need to advertise the company.

Responding to negative comments: yes or no?

Negative comments are important because they help you identify what needs to be improved in your company. It is very important that you never fail to respond to a comment investment in research and development of this nature, as a lack of response can make the user even more dissatisfied.
Here are some tips on how to respond appropriately to these comments.
1. Show respect and stay calm
Don’t attack the user and don’t respond when you database d are angry or frustrated, as this will be reflected in your response. The best thing to do is to put your emotions aside and apologize for the customer’s dissatisfaction.

2. Show that you are a real person

When responding, sign with your name or initials to convey an authentic image.
3. Don’t delay in responding
This will show that you care about the customer experience and their opinion.
>Google My Business , in addition to being essential for local SEO (Search Engine Optimization), is also ideal for companies that want to increase or improve their presence in the digital world.

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