For example, five out of twenty connect networks generate the most income for a publisher. The publisher sets up header bidding so that the ads of these five networks will appear in the header of the site in the place where the visitor will most likely see the ad. Elsewhere, the auction is held between all other networks.
Choose you audience ads to
Match your audience. For example, a European visitor comes to the site. For this visitor, the ad space will match an ad from European networks. Earn more on advertising — Subscribe to our newsletter Your email Header bidding Up to 20 ad networks on one site.
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Ad networks are competing between themselves and bidding for your ad space. Using this method, websites bring owners 15−25% more profit than before header bidding was implement. Header bidding allows you to customize ads for a specific audience, select an ad refresh interval, select spots for priority networks, and view a summary report for all networks.
A visitor can view multiple ads at a time
Depending on the display interval. One ad network per site One site — one ad network. If the ad network doesn’t select an ad for the visitor, the ad slot will remain empty.
Owners receive less profit due to the fact that the network cannot always find a suitable ad. The ad network code is embd into the site, but customization is minimal. One visit — one ad. Business software solutions Solutions for business automation, trade and warehouse accounting, and advertising management Ready-made products and outsourcing services.
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Privacy Policy OrbitSoft WHO WE ARE the ultimate guide to working with b2b influencers Services Projects Technology Articles and cases Reviews Whatsapp Facebook Home → How a Website Can Earn More on Advertising with the Same Amount of Traffic How a Website Can Earn More on Advertising with the Same Amount of Traffic February 18 2021 1293 How a Website Can Earn More on Advertising with the Same Amount of Traffic The more advertisements a site shows to visitors, the more the owner earns. However, sometimes the connect network cannot choose an ad for a visitor, so the site owners receive less profit.
We’ll tell you why this is happening, and how header bidding technology helps the website owner earn even more on advertising with the same amount of traffic. Why website owners get less profit than they could have from ad placement An ad network may refuse to place your ads if the content of your site does not comply with their network policy.
Another reason can be that the
Network cannot determine the sale lead characteristics of the visitor, such as country, preferences, or search history. Such a visitor will not be shown advertising at all, or will be shown an alternative ad. In this case, the owner won’t make money either. What are the solutions? Waterfall vs header bidding To diversify, site owners connect several networks at once.
There are two common models for working with ad networks: Waterfall and header bidding. Waterfall Model In the waterfall model, advertisements are look at one by one until a suitable ad appears. The downside of the waterfall model is that it takes a long time to find ads. The visitor can close the page or switch to another site in the browser. If the visitor doesn’t see the ad, the site will not make money for this visit.
Waterfall Model Header Bidding
In the header bidding model, networks are queri at the same time. This process takes 25 milliseconds. This means that the visitor will see the ad as soon as the visitor loads the page, and the owner will earn money from showing the ad. Header Bidding Model Installing header bidding and connecting multiple networks Header bidding is a special program that helps to select ads.
The technology works in such a way that even if one network cannot select an ad, another network will buy this space and show its ad. The advertising space will be occupi regardless. Header bidding is full-flg software, one cannot use such software without the help of professional developers. It takes 10 to 20 business hours to connect and launch two ad networks.
The developer’s work includes the following
Install and configure the APIs of ad networks on the site Program a script that will query networks Check that the statistics on the site match those of the ad networks Header bidding arranges an auction among advertisers Thanks to header bidding, site owners not only show ads, but also earn more. Every time a visitor comes to the site, the program queries the networks.
Advertisements come from ad networks
Header bidding selects the most expensive of all offer ads; instead of displaying the first ad that it comes across, the site shows the most profitable one. A site with header bidding earns more with the same amount traffic. Do you want to earn more from advertising? We’ll help you to implement header bidding technology.
