Still, YouTube seems to be the preferred host for those looking to build brand awareness and establish thought leadership. Other platforms gaining popularity among brands and marketers include Vimeo, Wistia, and others.
YouTube has some advantages. Some experts believe that YouTube’s “related” and “suggested” video options could distract viewers from the brand.
When looking for video hosting services, make sure the player loads quickly, is lightweight, and has SEO metadata features. The video hosting platform should also offer an embedding option so the brand can send the video directly to the user’s inbox using email marketing software .
Use the correct tags and video category
Without proper tagging and categorization, your buy telemarketing data video could get lost among the billions of videos on YouTube.
Keep in mind that users won’t see tags or categorization. This optimization technique is aimed at crawlers trying to understand and categorize a video.
A careful study of your competitors’ video colombia business directory marketing strategy and how they use hashtags can help you narrow down the terms that best describe your videos. When uploading your video, you can select a category for your content. This will help users find videos based on the topic they’re most interested in.
Use only one video per page
Although you’re free to use as many videos as user experience analysis you like on a page, Google only gives preference to the first video. Many experts also claim that Google only indexes the first video on a page with multiple videos.
Let’s say you have several explainer videos for a product or service, then it would be a good idea to publish each video on a separate page.
Another reason to use a single video is to monopolize the visitor’s attention. Having only one video on a page will ensure that the video content receives maximum attention and has the best chance of ranking higher in search results.
Optimize the page that presents the video
For your video to perform better in search results, the rest of the page where the video is published should be similarly optimized.
Video performance is expected to be lower if the page uses a different focus keyword. For better rankings, the text should be relevant to the video, and the video should enhance the page’s impact. They should benefit from each other.
Hundreds of hours of work have gone into the making of your video. Spend a fraction of that time improving the user experience on the website hosting the video.
