Google continues to update its search engine algorithms to optimize them for the modern user. Each update has its own specifics that can affect the ranking of sites in search results, so SEO specialists should monitor the dynamics of updates.
Subscribe to the Inweb Telegram channel to not miss articles and news that will help improve the visibility of websites in search results, as well as promote them through other digital channels.
February: Product Review Update
Google’s algorithm update from February to March 2023 affected product reviews and testimonials. Google has made similar updates in the past, phone number list but this time the update has been extended to 10 languages:
The update brought significant changes to how Google evaluates and ranks review content. The system now prioritizes reviews that offer valuable information, expert opinions, and in-depth analysis. Google also published a guide on how to write a quality product review .
March: Kernel update
In March 2023, Google released a core algorithm update known as the Broad Core Update. It affected all content across all regions and languages. The update was intended to improve the content ranking system as a whole.
After this update, Google recommended focusing on creating quality pages that provide useful content, provide a good user experience, and meet EEAT standards .
April: Update to the feedback and review algorithm
In April 2023, Google released an algorithm update that improves the search for information in product and service reviews. This update is important for businesses that depend on customer reviews – service providers, gaming businesses, movie and TV streaming services, rating sites, and more.
During the implementation, SEMRush Sensor recorded high volatility on April 20, 23, and 25.
Google recommends writing quality reviews that demonstrate expertise, provide evidence, and discuss the pros and cons of products or services. This will help users make informed decisions. To create useful reviews, it’s important to look at products from a user’s perspective, compare alternatives, and use helpful resources.
May: Algorithm updates for News
Google has a Topic Authority system that helps deliver relevant and informative content in Search and News. It is directly linked to EEAT.
In May 2023, Google announced that the updated system would better display news and search content. The system would use factors such as, diy business ideas you can start but not limited to, the reputation of the source, its popularity in a particular area, influence, and originality.
This update is worth reviewing for those working with search queries in specialized areas such as healthcare and finance, etc.
August: Kernel update
On August 22, 2023, Google released an update to its core algorithm. This update was aimed at improving overall content ranking. As a result of the changes, some pages may have shown better results in search, but the opposite effect is also possible.
The update implementation process was completed on September 7, 2023. If your site is affected after the update, Google has provided general recommendations on how to fix it.
Google’s recommendations are difficult to decipher on your own if you don’t know what to look for. Therefore, we recommend contacting our SEO specialists at the Inweb digital marketing agency to improve your website’s rankings.
September: Update of the useful content system
This update changed the way Google evaluates and ranks content. caseno email list It focused on content that was created for SEO, not for people.
The main focus of the update was on the usefulness and relevance of the content to the user’s queries. This update significantly affected the positions of the sites in search.
An improved classifier was also introduced that rewards useful, relevant, and user-centric content. Over time, the rankings of sites with low-quality content and outdated design (UX) began to decline after the update.
The update affected sites in all languages. To recover from its impact, Google advised identifying unhelpful content on the site, removing it, or updating it with content that would be user-friendly.
