Over the last decade. Triggered by the sudden rise of social media . The communications and marketing landscape has undergone an unparalleled upheaval. The impact has spread, like a plague, to all industries, especially in the retail sector, where it has completely transformed the concept and relationship between brand and customer . An even closer and totally customer-centric bond has been created, focused on customer loyalty.
Not only have large multinationals seen in social media a powerful two-way communication channel with their consumers, but retailers have also seen in it a way to fatten their b to c database customer lists. The data is overwhelming. Facebook hosts more than 11 billion users , Twitter has 288 million active monthly users around the world. This agglomeration of accounts has opened (or knocked down) the door to a new way of contact, from the smallest retail store to the largest and most established multinational.
That is why understanding and interpreting the insights surrounding social media can ensure communication (and reputation) success for your brand, as well as further strengthening the what can a mobile loyalty app bring to your business? bond between you and your customer, serving as a spearhead for developing a complete loyalty strategy . To do so, at Galanta we are going to provide you with four revelations about how social media can boost sales in your physical establishment .
Analyze your community and direct traffic
Although social media strategies focus solely on the online china business directory environment. They also have the ability to extend beyond that and drive traffic to physical stores . Used correctly, by analyzing patterns, tastes and the audience surrounding your channels, social media can increase footfall in your establishment.
The culture of ‘sharing’ (posts, tweets, offers, coupons…) has acquired an unusual importance in recent years. Why? Through this technique, the passage through the physical establishment is multiplied. Opening up the possibility of increasing sales through up-selling or cross-selling actions.
