It can be difficult to get people’s attention for an event, whether it’s online or offline. If the event costs money, it can be harder to sell than other types of products.
Gathering an audience for a conference, seminar or webinar is a separate art form. It is related to the work of PR specialists and event managers. We will reveal several secrets on how to do this most successfully. Most of the tips are suitable for both offline and online events, since recently most advertising and PR methods are implemented via the Internet.
Purpose, date and place
This is where you need to start. You need to clearly define for yourself: when, where, why and for whom the event is being held, and decide on its program.
If the event is not held online, it is worth thinking carefully about the location. The most profitable option is a place in the city center or close to the target audience.
Landing and pages in social networks
A landing page linked to social networks is the most buy telemarketing data effective way to inform participants about the goals and composition of the event. The landing page should have high-quality and well-designed content. Beautiful design, texts and videos that tell and invite the user to take part in the event, as well as a feedback form and a button for instant registration or ticket purchase.
Social media pages can duplicate the landing page content and supplement it with posts. The posts provide information about the event, remind those who have already signed up, and encourage others to sign up.
Newsletters
E-mail distribution is the most common and effective 30 advantages of hubspot as a crm method of notification about any event. It is very good if you have already collected a database of addresses. For example, users who read your blog, and the seminar is held on the same topic.
You can invite not only by mail, but also through social networks. There you can do it using bots to send messages. It is convenient to send messages to subscribers of your group or other specific groups. The main thing is that the main account is not blocked later.
The text of such an invitation letter should contain basic information about the event, be concise, easy to read and memorable. These conditions are sometimes difficult to meet when doing mass mailings. Some letters do not reach the recipient at all Japan Data and end up in spam or the “Read” section after the first glance at the subject.
